Exam 5: Consumer Behaviour

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -An inner state that directs a person toward the goal of satisfying a need is a(n) _____.

Only by the 1980s and 1990s did the Canadian population accept interracial marriages. What is this an example of?

Greg is looking for a new car. Although his financial advisor suggests he consider getting a car under $30,000, Greg is determined to purchase a new BMW because that is the car all the junior partners in his law firm drive. Greg's purchasing behaviour is being influenced by his ideal self-image.

The degree of external search increases as purchasing behaviour moves from routine to limited problem solving to extended problem solving.

What is perception is the interaction between which of the following elements?

According to Statistics Canada, approximately what percentage of Canadians will belong to a group that classifies itself as a visible minority by 2031?

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behaviour by a consumer.

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -Imbalance between beliefs and attitudes that occurs after an action or decision is taken is called _____.

What type of need includes the need for fulfillment, realizing one's own potential, and fully using one's talents and capabilities?

Which of the following is NOT a stimulus factor?

Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing, taste, smell, touch, and sight.

According to psychologist Kurt Lewin, what facilitates understanding consumer behaviour?

According to Maslow, what need fulfillment do not-for-profit organizations target when looking for donors?

In a marketing context, what is the immediate or expected change in consumer behaviour that results from experience?

Samir plans to buy a car and discusses the purchase with his parents. What term refers to their influence on this buying decision?

The Internet has provided a new avenue for individuals to form and be influenced by new types of groups.

What is the imbalance between a consumer's actual state and desired state called?

Two-income families are more likely to exhibit the syncratic style of decision making.

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -A consumer problem solving behaviour in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands is called _____.

Kurt Lewin's model of human behaviour defines behaviour as a function of the interaction of personal influences and the pressures exerted on them by outside environmental forces.