Question 1

What does the invention of digital video recording (DVR) technology make it easier for consumers to use?

Accepted Answer

A)  their subliminal perception 
B)  their perceptual screens 
C)  their learning processes 
D)  their cognitive dissonance 
A)  their subliminal perception 
B)  their perceptual screens 
C)  their learning processes 
D)  their cognitive dissonance

Question 2

What is a characteristic of the evaluative criteria used by consumers in the decision-making process?

Accepted Answer

A)  It is set aside if the consumer finds a better means of making the purchase decision. 
B)  It identifies alternative brands for consideration and possible purchase. 
C)  It occurs during the first stage of the decision process. 
D)  It includes objective facts or subjective opinions about the alternatives. 
A)  It is set aside if the consumer finds a better means of making the purchase decision. 
B)  It identifies alternative brands for consideration and possible purchase. 
C)  It occurs during the first stage of the decision process. 
D)  It includes objective facts or subjective opinions about the alternatives.

Question 3

The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.

Accepted Answer

A) True 
 B)False

Question 4

Within the existing Canadian culture, what are Orthodox Jews who purchase and consume only kosher foods an example of?

Accepted Answer

A)  status group 
B)  social influence 
C)  microculture 
D)  geographic community 
A)  status group 
B)  social influence 
C)  microculture 
D)  geographic community

Question 5

What level of Maslow's hierarchy of needs is a person who is satisfying the most basic level of needs operating at?

Accepted Answer

A)  self-actualization 
B)  esteem 
C)  physiological 
D)  belongingness 
A)  self-actualization 
B)  esteem 
C)  physiological 
D)  belongingness

Question 6

Opinion leaders are the first consumers to try products and then share their experience by word of mouth.

Accepted Answer

A) True 
 B)False

Question 7

While some cultural values change over time, individual basic core values do not.

Accepted Answer

A) True 
 B)False

Question 8

Culture is the narrowest interpersonal determinant of consumer behaviour.

Accepted Answer

A) True 
 B)False

Question 9

According to Maslow, what need is attempting to be met by joining a local bowling league for social interaction?

Accepted Answer

A)  self-actualization 
B)  belongingness 
C)  esteem 
D)  safety 
A)  self-actualization 
B)  belongingness 
C)  esteem 
D)  safety

Question 10

Which of the following circumstances is NOT an example of consumer behaviour?

Accepted Answer

A)  buying a new car 
B)  buying a new home theatre system 
C)  deciding on a college or university 
D)  purchasing a new computer system for work 
A)  buying a new car 
B)  buying a new home theatre system 
C)  deciding on a college or university 
D)  purchasing a new computer system for work

Question 11

Match each item to the statement or sentence listed below.
a.shaping
b.high-involvement purchase decision
c.Asch phenomenon
d.perception
e.self-concept
f.evoked set
g.opinion leader
h.routinized response behaviour
i.need
j.cognitive dissonance
k.consumer behaviour
l.culture
m.limited problem solving
n.evaluative criteria
o.reference group
p.attitude
q.perceptual screens
r.learning
s.motive
-A person's multifaceted picture of him- or herself is called _____.

Accepted Answer

The answer of Match each item to the statement or...

Question 12

The introduction of a new brand into an array of familiar products often triggers limited problem-solving behaviour on the part of consumers.

Accepted Answer

A) True 
 B)False

Question 13

Who are cultural differences particularly important to?

Accepted Answer

A)  firms marketing internationally 
B)  not-for-profit organizations 
C)  firms marketing to a specific target market in a single city 
D)  firms marketing locally 
A)  firms marketing internationally 
B)  not-for-profit organizations 
C)  firms marketing to a specific target market in a single city 
D)  firms marketing locally

Question 14

Helene made sure her company car was equipped with OnStar in case she ever had car trouble or got lost while travelling. What level of Maslow's hierarchy of needs is Helene addressing?

Accepted Answer

A)  physiological 
B)  safety 
C)  esteem 
D)  self-actualization 
A)  physiological 
B)  safety 
C)  esteem 
D)  self-actualization

Question 15

How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process?

Accepted Answer

A)  by attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them 
B)  by identifying which evaluative criteria are important to the individual and pointing out which brand best meets those criteria 
C)  by trying to get the customer to reduce the size of the evoked set to exclude many of the choices 
D)  by attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features he or she might prefer 
A)  by attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them 
B)  by identifying which evaluative criteria are important to the individual and pointing out which brand best meets those criteria 
C)  by trying to get the customer to reduce the size of the evoked set to exclude many of the choices 
D)  by attempting to convince the consumer to spend more than was budgeted for the purchase to acquire more features he or she might prefer

Question 16

A person's perception of a product results solely from its physical characteristics, such as size, colour, shape, and weight.

Accepted Answer

A) True 
 B)False

Question 17

What does the post-purchase evaluation of the consumer decision process attempt to measure?

Accepted Answer

A)  the selling success experienced by the vendor 
B)  the follow-up effectiveness of the firm 
C)  the consumer satisfaction with the purchase 
D)  the advertising influence on the purchase 
A)  the selling success experienced by the vendor 
B)  the follow-up effectiveness of the firm 
C)  the consumer satisfaction with the purchase 
D)  the advertising influence on the purchase

Question 18

What is the term for product features a consumer considers when choosing among alternatives?

Accepted Answer

A)  appraisal standards 
B)  evaluative criteria 
C)  assessment parameters 
D)  selection rules 
A)  appraisal standards 
B)  evaluative criteria 
C)  assessment parameters 
D)  selection rules

Question 19

In Canadian culture, what is a heightened appreciation for quality of life an example of?

Accepted Answer

A)  considerations involved in the formation of family groups 
B)  objectives not necessarily reached by even a minority of people 
C)  buying activities related to and based in institutionalism 
D)  core values in Canadian culture 
A)  considerations involved in the formation of family groups 
B)  objectives not necessarily reached by even a minority of people 
C)  buying activities related to and based in institutionalism 
D)  core values in Canadian culture

Question 20

With children and teens spending more time in structured activities, time spent involved in family purchasing decisions is decreasing.

Accepted Answer

A) True 
 B)False

What does the invention of digital video recording (DVR) technology make it easier for consumers to use?

What is a characteristic of the evaluative criteria used by consumers in the decision-making process?

The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.

Within the existing Canadian culture, what are Orthodox Jews who purchase and consume only kosher foods an example of?

What level of Maslow's hierarchy of needs is a person who is satisfying the most basic level of needs operating at?

Opinion leaders are the first consumers to try products and then share their experience by word of mouth.

While some cultural values change over time, individual basic core values do not.

Culture is the narrowest interpersonal determinant of consumer behaviour.

According to Maslow, what need is attempting to be met by joining a local bowling league for social interaction?

Which of the following circumstances is NOT an example of consumer behaviour?

The introduction of a new brand into an array of familiar products often triggers limited problem-solving behaviour on the part of consumers.

Who are cultural differences particularly important to?

Helene made sure her company car was equipped with OnStar in case she ever had car trouble or got lost while travelling. What level of Maslow's hierarchy of needs is Helene addressing?

How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process?

A person's perception of a product results solely from its physical characteristics, such as size, colour, shape, and weight.

What does the post-purchase evaluation of the consumer decision process attempt to measure?

What is the term for product features a consumer considers when choosing among alternatives?

In Canadian culture, what is a heightened appreciation for quality of life an example of?

With children and teens spending more time in structured activities, time spent involved in family purchasing decisions is decreasing.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

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Exam 5: Consumer Behaviour

What does the invention of digital video recording (DVR) technology make it easier for consumers to use?

What is a characteristic of the evaluative criteria used by consumers in the decision-making process?

The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.

Within the existing Canadian culture, what are Orthodox Jews who purchase and consume only kosher foods an example of?

What level of Maslow's hierarchy of needs is a person who is satisfying the most basic level of needs operating at?

Opinion leaders are the first consumers to try products and then share their experience by word of mouth.

While some cultural values change over time, individual basic core values do not.

Culture is the narrowest interpersonal determinant of consumer behaviour.

According to Maslow, what need is attempting to be met by joining a local bowling league for social interaction?

Which of the following circumstances is NOT an example of consumer behaviour?

The introduction of a new brand into an array of familiar products often triggers limited problem-solving behaviour on the part of consumers.

Who are cultural differences particularly important to?

Helene made sure her company car was equipped with OnStar in case she ever had car trouble or got lost while travelling. What level of Maslow's hierarchy of needs is Helene addressing?

How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process?

A person's perception of a product results solely from its physical characteristics, such as size, colour, shape, and weight.

What does the post-purchase evaluation of the consumer decision process attempt to measure?

What is the term for product features a consumer considers when choosing among alternatives?

In Canadian culture, what is a heightened appreciation for quality of life an example of?

With children and teens spending more time in structured activities, time spent involved in family purchasing decisions is decreasing.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters