Exam 5: Consumer Behaviour

The last step in the consumer decision process may include a form of reinforcement.

Which of the following is an interpersonal influence on consumer behaviour?

Which product purchase would most likely require a low-involvement decision?

Because of their wealth, upper classes pose a particular problem for marketers because they are difficult to impress with exclusive, unique, or prestigious products.

A restaurant-owner who places signs along the highway to advertise his service knows that the signs will act as a cue for hunger causing consumers to stop at the restaurant.

Explain the difference between a high-involvement purchase decision and a low-involvement purchase decision. Give an example of each and explain your classifications.

Which scenario best illustrates reinforcement in purchasing decisions?

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -are the mental filtering processes of a person through which all inputs must pass.

What term refers to the meaning that a person attributes to incoming stimuli gathered through the five senses?

In determining class ranking, income is the MOST important variable.

High-involvement purchases and a careful analysis of information and choices would be classified as extended problem-solving situations.

Marketers define the role of each spouse in terms of four categories. List the categories and provide an example of a purchase decision that traditionally falls into each category.

Self-image and the looking-glass self are usually very similar, and marketers understand these are the images that drive purchasing decisions.

When a product is unique or difficult to categorize, what is the thought process involved in a purchase decision known as?

Which of the following is NOT categorized as a spouse's role in purchasing decisions?

What is the second largest cultural group in Canada?

When extended problem solving by a consumer occurs in a buying situation, the chance of experiencing cognitive dissonance is greater than when routine response behaviour is involved.

Discuss Maslow's hierarchy of needs, and list a product that can be promoted to fulfill each need.

When do reference groups have a greater impact on the purchasing decision?

Which product purchase would reference group influences most likely have the greatest impact on?