Exam 5: Consumer Behaviour

Cynthia and Joseph are replacing their 10-year-old colour television and are surprised by the array of choices using the latest technology. They decide to take their time and look at every type of television the major retailers have to offer. The behaviour they are mostly likely experiencing is limited problem solving.

At regular intervals a car dealership offers discounts on repair services and the completed repairs are followed up to ensure customer satisfaction. What is this an example of?

What does the Asch phenomenon state about individuals?

Over the past decade, the market for fresh spinach has increased dramatically. However, an outbreak of E. coli bacteria from certain spinach fields reduced spinach sales temporarily. The behavioural component of attitude was most likely affected by this event.

What does the cognitive component of attitude refer to?

Which product is typically a wife-dominant purchase?

What component of attitude is being altered by an advertisement that creates warm feelings of goodwill toward the advertiser and its products?

To better understand how consumers make buying decisions, marketers borrow extensively from the sciences of physics and biology.

Which of the following is an example of a core value in Canadian culture?

What are values, beliefs, and tastes handed down from one generation to the next called?

In terms of consumer behaviour, Quebecers usually prepare a shopping list in advance, are avid users of bath and beauty products, and have the highest consumption rates per capita of beer and wine.

Even though Europe is becoming a single economic unit, cultural differences will continue to define multiple markets.

Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

Marketers are more concerned with the current status of consumer decisions than they are with the process of how these decisions change over time.

The phenomenon that occurs when a consumer feels anxiety or regret after a purchase is known as cognitive dissonance.

A new brand is introduced into an array of familiar brands for which a consumer has previously set evaluative criteria. What might be the result of this introduction?

What is term for the number of alternatives a consumer actually considers in making a purchase decision?

Cynthia is shopping for a television and is surprised by the array of brands the store offers. She decides to look at every model in the store. What type of response is Cynthia exhibiting?

List and describe the steps in the consumer decision process.

According to Maslow, which characteristic of a country provides marketers with the greatest opportunities to fill higher needs?