Exam 5: Consumer Behaviour

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -A(n) _____ is an imbalance between a consumer's actual and desired states.

Later research has shown that, depending on the personal value system of an individual, he or she might skip the esteem level of Maslow's hierarchy of needs and move directly toward self-actualization.

When creating an advertisement, marketers use colour instead of contrast to break through the perceptual screens of consumers.

Food manufacturers often set up tables in grocery stores where customers can sample featured products. What component of attitude does this type of promotion try to influence?

What type of market would experience problems by a shift in cultural values away from accumulating material possessions to spending time with family and friends?

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -are the features a consumer considers in choosing among alternatives.

According to Maslow's hierarchy of needs, the desire to feel accomplishment, achievement, and respect is a social need.

Jacqueline plans to purchase a 40-inch flat-screen television. After reading Consumer Reports, comparing technologies and prices on the Internet, and talking with friends and family who have made a similar purchase, Jacqueline makes her selection. The behavioural component most apparent in this situation is cognitive behaviour.

What is the anxiety that consumers begin to feel when they are dissatisfied with a product or service recently purchased called?

While cultural and family influences significantly affect consumer behaviour, the influence of reference groups on consumer behaviour tends to be minimal, especially for children.

The only inputs that affect a consumer's purchasing decisions are those provided by his or her psychological makeup.

Opinion leaders rely primarily on information obtained from magazines and newspapers and then pass the information directly to the public through word of mouth.

Marketers realize that attitudes are highly erratic and cannot be used to determine the purchasing behaviours of consumers.

The consumer decision process is defined by six steps that move the consumer from the first step of need identification to the final step of purchasing the product.

John quickly mutes his television every time a commercial comes on. What is this an example of?

A hurricane has destroyed a small town and now the inhabitants have nothing. According to Maslow, what are the inhabitants most likely to seek first?

What are evaluative criteria? What are some of the evaluative criteria a consumer might use when searching for an apartment?

Individuals who aspire to become members of a certain group will often follow that group's norms before becoming a group member.

People tend to buy products they believe will bring them closer to their looking-glass self.

Melanie avoids shopping at a particular store because she feels that the type of people who shop there are not people she would like to be associated with. In doing so, Melanie is exhibiting the behavioural component of attitude.