Exam 5: Consumer Behaviour

A marketing campaign features a famous celebrity and promotes the campaign slogan "Together We Can Prevail." What category in Maslow's hierarchy of needs is addressed by the use of the celebrity?

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -The process of applying a series of rewards and reinforcements to permit more complex behaviour to evolve is called _____.

What products typically require high-involvement decisions?

What are the values and behaviours that groups establish and deem appropriate for their members called?

According to Kurt Lewin's theory of consumer behaviour, what interacts with personal factors to create the function of consumer behaviour?

Purchasing music from the Apple iTunes website is considered a high-involvement purchase decision because music is a unique personal choice.

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -A(n) _____ is one with high levels of potential social or economic consequences.

What is created by motives that are an inner state that directs a person?

Edward is looking to purchase a notebook computer. He gathers information about the new models available and lists down all the available options. What is the next step in Edward's decision-making process?

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -A(n) _____ describes the values, beliefs, preferences, and tastes handed down from one generation to the next.

Which term describes the situation in which people are likely to buy products they believe will move them towards their desired image?

Discuss the three components of attitude and how marketers can change attitudes.

Generally speaking, human behaviour is primarily a function of pressures exerted by outside environmental forces on the individual.

Canada's population is becoming more homogeneous as ethnic and racial minority groups continue to diminish in size.

Which of the following can be categorized under the cognitive component of an attitude?

Canada has more than 80 ethnic groups.

If a middle manager buys a SAAB car because several top executives in the firm own SAABs, this demonstrates the influence of membership groups.

Group membership influences an individual's purchase decisions and behaviour in both overt and subtle ways.

Marketing to teens is straightforward because they dislike anything that differs from the norm, preferring to have the same products as everyone else.

Consumers buy more lower-priced items than higher-priced items during the course of a year. The frequency of lower-priced purchasing decisions categorizes them as high involvement.