Exam 5: Consumer Behaviour

A purchase made on the basis of a preferred brand or a limited group of acceptable brands is called limited response behaviour on the part of a consumer.

Describe the Asch phenomenon and discuss its relationship to the concept of reference groups.

Purchase decisions with significant psychological and economic consequences are defined as low-involvement decisions.

Which statement best describes the looking-glass self?

By 2013, roughly 30 percent of Canadians will belong to a group that classifies itself as a visible minority.

The probability of experiencing cognitive dissonance is directly related to the price of the item involved in the purchase.

Brand loyalty is valued by marketers as it not only keeps consumers purchasing the product, but also acts as a buffer against competitive messages getting to the consumer.

The buying behaviours exhibited by members of the different classes are homogeneous and exclusive.

What is the process of applying a series of rewards and reinforcements to permit more complex consumer behaviour to evolve known as?

Maslow's hierarchy of needs begins with self-actualization needs at the lowest level and progresses to physiological needs at the highest.

Trevor Miguel is moving and needs to buy a new house. What consumer problem-solving behaviour is Trevor involved in?

Consumers are often motivated to purchase a product in the hopes of filling a need.

Understanding culture alone will not lead a marketer to success; understanding microculture is just as essential.

While some cultural values change over time, the so-called "core values" in Canadian culture do not.

A business sends one coupon to consumers that have purchased in the past. What is this an example of?

Which product's purchase will follow a syncratic pattern?

French-speaking Canadian communities are a homogenous group.

Which action is shaped by the effective application of learning theory within the marketing strategy context?

According to Maslow's hierarchy of needs, some people fixate on a need and never move beyond it.

Define consumer behaviour. Discuss the Lewin model and how it has been adapted for consumer behaviour.