Question 1

The traditional husband- and wife-dominated purchasing behaviours have given way to newer classifications as the income-earner role within the family has changed over time.

Accepted Answer

A) True 
 B)False

Question 2

Customer loyalty programs are a form of purchasing reinforcement.

Accepted Answer

A) True 
 B)False

Question 3

Motive is the force that moves an individual from the state of needing to the state of wanting.

Accepted Answer

A) True 
 B)False

Question 4

What happens to the consumer during the search step of the consumer decision process?

Accepted Answer

A)  The consumer realizes it's time to make a change from the present situation. 
B)  The consumer develops a set of evaluative criteria to guide the purchase decision. 
C)  The consumer notices favourable, word-of-mouth communication about the product. 
D)  The consumer gathers information about the attainment of a desired state of affairs. 
A)  The consumer realizes it's time to make a change from the present situation. 
B)  The consumer develops a set of evaluative criteria to guide the purchase decision. 
C)  The consumer notices favourable, word-of-mouth communication about the product. 
D)  The consumer gathers information about the attainment of a desired state of affairs.

Question 5

The evoked set used in the search process can vary depending upon the urgency of the need.

Accepted Answer

A) True 
 B)False

Question 6

Marketers have two ways of convincing consumers to adopt favourable attitudes toward their products: attempting to change the attitudes of consumers, or changing the product to appeal to existing attitudes.

Accepted Answer

A) True 
 B)False

Question 7

Social class is determined by a multitude of factors, including wealth, IQ, and social connections.

Accepted Answer

A) True 
 B)False

Question 8

Whether French Canada is considered a microculture or one of Canada's two main culture groups, this group is very large and significantly different from the rest of Canada.

Accepted Answer

A) True 
 B)False

Question 9

Groups whose value structures and standards influence a person's behaviour are known as reference groups.

Accepted Answer

A) True 
 B)False

Question 10

Marketers are challenged to create better packaging, dynamic advertising, and eye-catching promotional materials in order to maintain the perceptual screens of loyal consumers.

Accepted Answer

A) True 
 B)False

Question 11

A reference group's influence on a purchasing decision of a member is often greater when the product is more conspicuous and not commonly owned.

Accepted Answer

A) True 
 B)False

Question 12

Match each item to the statement or sentence listed below.
a.shaping
b.high-involvement purchase decision
c.Asch phenomenon
d.perception
e.self-concept
f.evoked set
g.opinion leader
h.routinized response behaviour
i.need
j.cognitive dissonance
k.consumer behaviour
l.culture
m.limited problem solving
n.evaluative criteria
o.reference group
p.attitude
q.perceptual screens
r.learning
s.motive
-is rapid consumer problem solving in which no new information is considered.

Accepted Answer

The answer of Match each item to the statement or...

Question 13

What purchasing behaviour concept is peer pressure closely related to?

Accepted Answer

A)  cognitive dissonance 
B)  opinion leaders 
C)  cultural influences 
D)  Asch phenomenon 
A)  cognitive dissonance 
B)  opinion leaders 
C)  cultural influences 
D)  Asch phenomenon

Question 14

What are characteristics that determine social-class rankings?

Accepted Answer

A)  occupation and income 
B)  cultural background and religious denomination 
C)  geographic location and family size 
D)  birth order and personal beliefs 
A)  occupation and income 
B)  cultural background and religious denomination 
C)  geographic location and family size 
D)  birth order and personal beliefs

Question 15

Status is the relative prominence of an individual who is not a member of a particular reference group.

Accepted Answer

A) True 
 B)False

The traditional husband- and wife-dominated purchasing behaviours have given way to newer classifications as the income-earner role within the family has changed over time.

Customer loyalty programs are a form of purchasing reinforcement.

Motive is the force that moves an individual from the state of needing to the state of wanting.

What happens to the consumer during the search step of the consumer decision process?

The evoked set used in the search process can vary depending upon the urgency of the need.

Marketers have two ways of convincing consumers to adopt favourable attitudes toward their products: attempting to change the attitudes of consumers, or changing the product to appeal to existing attitudes.

Social class is determined by a multitude of factors, including wealth, IQ, and social connections.

Whether French Canada is considered a microculture or one of Canada's two main culture groups, this group is very large and significantly different from the rest of Canada.

Groups whose value structures and standards influence a person's behaviour are known as reference groups.

Marketers are challenged to create better packaging, dynamic advertising, and eye-catching promotional materials in order to maintain the perceptual screens of loyal consumers.

A reference group's influence on a purchasing decision of a member is often greater when the product is more conspicuous and not commonly owned.

What purchasing behaviour concept is peer pressure closely related to?

What are characteristics that determine social-class rankings?

Status is the relative prominence of an individual who is not a member of a particular reference group.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters

Exam 5: Consumer Behaviour

The traditional husband- and wife-dominated purchasing behaviours have given way to newer classifications as the income-earner role within the family has changed over time.

Customer loyalty programs are a form of purchasing reinforcement.

Motive is the force that moves an individual from the state of needing to the state of wanting.

What happens to the consumer during the search step of the consumer decision process?

The evoked set used in the search process can vary depending upon the urgency of the need.

Marketers have two ways of convincing consumers to adopt favourable attitudes toward their products: attempting to change the attitudes of consumers, or changing the product to appeal to existing attitudes.

Social class is determined by a multitude of factors, including wealth, IQ, and social connections.

Whether French Canada is considered a microculture or one of Canada's two main culture groups, this group is very large and significantly different from the rest of Canada.

Groups whose value structures and standards influence a person's behaviour are known as reference groups.

Marketers are challenged to create better packaging, dynamic advertising, and eye-catching promotional materials in order to maintain the perceptual screens of loyal consumers.

A reference group's influence on a purchasing decision of a member is often greater when the product is more conspicuous and not commonly owned.

What purchasing behaviour concept is peer pressure closely related to?

What are characteristics that determine social-class rankings?

Status is the relative prominence of an individual who is not a member of a particular reference group.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters