Exam 4: Understanding Consumer Behavior

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Figure 4-1 -In Figure 4-1, A represents which stage of the consumer purchase decision process?

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Which of the following statements about Asian American buying patterns is most accurate?

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Word of mouth refers to

The VALS framework segments consumers based on

Which of the following statements about the family life cycle is most accurate?

You need to buy a gift for a young cousin's birthday. At the mall you see a girl wearing a Hello Kitty T-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, your purchase at the Hello Kitty store was a

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.

Explain how attitudes are shaped by our values and beliefs.

There are five stages in the consumer purchase decision process. The first stage is

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They may appear to be anti-intellectual.

Women make what percentage of new-car buying decisions?

Enduring characteristics within a person or in his or her relationship with others are referred to as

The energizing force that stimulates behavior to satisfy a need is referred to as

The way people see themselves and the way they believe others see them is referred to as

Motivation refers to