Exam 4: Understanding Consumer Behavior

A(n) ________ for information is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.

Which of the following statements about Hispanic buying patterns is most accurate?

Firms such as GM and Frito-Lay have learned which of the following marketing lessons?

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her own favorite mystery authors, she was engaged in

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as

Which of the following statements about family decision making is most accurate?

During the consumer purchase decision process, an individual at the ________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

A study by Popular Mechanics magazine identified 18 million ________ who influence the purchases of some 85 million consumers for do-it-yourself products.

The second stage in the consumer purchase decision process involves gathering facts about possible choices, and may include internal and external sources. What is this stage called?

In the VALS framework, the segment with the most abundant resources, known as ________, are future-oriented and confident enough to experiment and overcome failure.

A bike helmet would be considered part of what level of the Maslow hierarchy of needs?

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

In the Maslow hierarchy of needs, ________ needs involve self-preservation as well as physical and financial well-being.

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the definitions for marketing terms, you may be experiencing

In the VALS framework, achievement-motivated consumers who have a lower level of education and household income than Achievers are called

A reference group to which a person actually belongs is referred to as ________ group.

Hadley wants to purchase a fitness tracker. She is unsure about what type will best suit her needs and work best with other products she owns. As a result, she has begun asking for advice from her friends and relatives. In addition, she has talked to several salespeople at Apple and Best Buy and has looked at some online reviews. Hadley is engaging in

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by