Exam 4: Understanding Consumer Behavior

A filtering of exposure, comprehension, and retention is called

The family life cycle concept refers to

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Why is the family life cycle important to marketing?

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

In ________, consumers typically seek only a few information sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Brand loyalty refers to

If you hold a personal value of thriftiness, then you probably will have a favorable ________ toward automobiles with good fuel economy.

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's ________ needs in the Maslow hierarchy of needs.

Andres only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?

Figure 4-2 -Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Which smartphone should be chosen if you want a model that costs less than $700 and has above-average or better camera quality?

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

Temporal effects include

Personal fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the

Figure 4-3 -In Figure 4-3, column A represents which of the following in terms of consumer involvement and product knowledge?

All of the following would impact your decision about when to buy an offering except which?

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is ________ who can influence the purchase decision of its target market.

________ is an example of a public source of information consulted during an external search.