Exam 4: Understanding Consumer Behavior

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in ________ group.

Lifestyle refers to

For Coppertone products, evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

A brand community refers to

Consumers with credit cards

BzzAgent is a firm that specializes in a marketing strategy known as

Which of the following statements about Asian American buying patterns is most accurate?

The process of seeing or hearing messages without being aware of them is referred to as

The five roles of individual family members in the consumer purchase decision process are

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in definitive right and wrong, which need to be recognized to lead a good life.

How would consumers who purchased a new and innovative Nike LeBron 15 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

Figure 4-5 -In Figure 4-5, D represents the ________ influences that can affect the consumer purchase decision process.

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

VALS groups of consumers who are motivated by ________ are those who want to make an impact on their world.

Which of the following statements about psychographics is most accurate?

BzzAgent

When conducting an information search, a consumer may use various product-rating organizations, government agencies, and TV consumer programs known as

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction. What is this stage called?