Exam 4: Understanding Consumer Behavior

Toyota was the first auto manufacturer to introduce a self-parking feature that it called Intelligent Parking Assist. Originally it was available as an option on the Toyota Prius in the Japanese market. Toyota was trying to change consumer attitudes about the vehicle by

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of ________, may cause him or her to skip or minimize one or more stages in the purchase decision process.

When Jake said, "My bike needs a tune-up before the ride on Saturday," he was in which stage of the consumer purchase decision process?

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

Figure 4-7 -VALS creates profiles of people based on their primary motivation and resources. In the VALS framework (Figure 4-7), A refers to

Figure 4-3 -In Figure 4-3, column B represents which of the following in terms of consumer involvement and product knowledge?

In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file who are focused on meeting basic needs. They are analog, not digital.

________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Status in the Maslow hierarchy of needs is an example of a ________ need.

Figure 4-6 -According to Figure 4-6, D defines what level in the Maslow hierarchy of needs?

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process

Figure 4-2 -Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Each column shows a brand like Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.

What percentage of all consumer conversations about brands happen face to face?

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras, having never owned one. As a result, he has begun asking for advice from friends and relatives. In addition, he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites. Nico is engaging in

Which of the following statements about personality is most accurate?

When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, its strategy is to reduce a consumer's ________ and encourage purchases.

Figure 4-8 -Figure 4-8 illustrates the traditional progression as well as contemporary variations of