Exam 4: Understanding Consumer Behavior

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

Cognitive dissonance refers to

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

In the Maslow hierarchy of needs, water, food, and housing would be considered ________ needs.

Figure 4-1 -In Figure 4-1, D represents which stage of the consumer purchase decision process?

Subliminal perception refers to

ALS groups of consumers motivated by ________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

What is a subculture? Which American racial/ethnic subcultures are most frequently targeted by marketers and why?

Figure 4-1 -In Figure 4-1, E represents which stage of the consumer purchase decision process?

Figure 4-6 -According to Figure 4-6, E defines what level in the Maslow hierarchy of needs?

Which of the following is not part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Because Marla was so strongly committed to a fat-free diet, she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy. The report was in a newspaper that Marla reads daily, but the headline did not appeal to her as the result of

Which of the following statements about the VALS framework is false?

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?

Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.

You need to buy a gift for a young cousin's birthday. You go to the mall and see a girl wearing a Hello Kitty T-shirt. You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, seeing the girl with the Hello Kitty shirt was a

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Figure 4-3 -In Figure 4-3, column C represents which of the following in terms of consumer involvement and product knowledge?

In the consumer purchase decision process for Coppertone products, the problem recognition stage is typically triggered either by "going somewhere" like a vacation, beach, or pool, or through what?