Exam 4: Understanding Consumer Behavior

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy. What is this stage called?

Figure 4-6 -According to Figure 4-6, A defines what level in the Maslow hierarchy of needs?

Explain the differences between routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

Consumers' ability to perceive taste differences in chocolate bars is an example of

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as ________ needs.

Figure 4-7 -VALS creates profiles of people based on their primary motivation and resources. In the VALS framework (Figure 4-7), B refers to

Consumers accompanied by children

When purchasing a reusable water bottle, factors like durability, price, and temperature control that a consumer considers prior to purchase are called

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Consumer socialization refers to

________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Dina manages a three-story apartment building near campus. When a tenant recently moved out, she changed the locks and had another set of keys made at Home Depot, as she does every time a tenant moves. This is an example of

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called

Sanaa recently made partner at her law firm, and she is rewarding herself with the purchase of a new car. She told a coworker, "The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Figure 4-2 -Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models. A number of factors are listed, such as price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on

Beliefs refer to

Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels). Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of

All of the following variables are central to how consumers learn from repeated experience except which?