Question 1

In the game Everquest, players can enter a Pizza Hut restaurant. This is an example of advergaming.

Accepted Answer

A) True 
 B)False

Question 2

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

Accepted Answer

A) True 
 B)False

Question 3

Fashion is the process of social diffusion whereas ________ refers to a particular combination of attributes.

Accepted Answer

A)  the fashion system 
B)  in fashion 
C)  a fashion 
D)  destyle 
A)  the fashion system 
B)  in fashion 
C)  a fashion 
D)  destyle

Question 4

Which of the following describes a fad?

Accepted Answer

A)  can be personalized 
B)  offers meaningful functionality 
C)  utilitarian 
D)  often adopted on impulse 
A)  can be personalized 
B)  offers meaningful functionality 
C)  utilitarian 
D)  often adopted on impulse

Question 5

Which of the following statements describes an early adopter?

Accepted Answer

A)  more likely to read specialty magazines 
B)  prefer to read creative light content 
C)  high risk taker 
D)  important to be the first to own a new product 
A)  more likely to read specialty magazines 
B)  prefer to read creative light content 
C)  high risk taker 
D)  important to be the first to own a new product

Question 6

Classic western movies and family sitcom shows generally follow a cultural:

Accepted Answer

A)  monopoly. 
B)  diversity. 
C)  formula. 
D)  inheritance. 
A)  monopoly. 
B)  diversity. 
C)  formula. 
D)  inheritance.

Question 7

Fashions tend to "sweep" the country. The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

Accepted Answer

A)  symbolic interactionism. 
B)  collective identification. 
C)  symbolic interdependence theory. 
D)  collective selection. 
A)  symbolic interactionism. 
B)  collective identification. 
C)  symbolic interdependence theory. 
D)  collective selection.

Question 8

An elaborate hand-carved olive salad bowl is an example of an art product.

Accepted Answer

A) True 
 B)False

Question 9

Cultural selection is the process whereby some alternatives are selected over others by cultural gatekeepers.

Accepted Answer

A) True 
 B)False

Question 10

Explain the concept of reality engineering and what it might have to do with consumer culture.

Accepted Answer

Many of the environments in which we fin

Question 11

One factor that affects the demand curve for fashion-related products is the ________ effect where high prices still create high demand.

Accepted Answer

A)  parody display 
B)  elite 
C)  snob 
D)  prestige-exclusivity 
A)  parody display 
B)  elite 
C)  snob 
D)  prestige-exclusivity

Question 12

The ________ consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.

Accepted Answer

A)  fashion revue 
B)  fashion system 
C)  cultural elite 
D)  fashion oligopoly 
A)  fashion revue 
B)  fashion system 
C)  cultural elite 
D)  fashion oligopoly

Question 13

The 34% of consumers who adopt an innovation just before the laggards are called the:

Accepted Answer

A)  innovators. 
B)  early majority. 
C)  late majority. 
D)  laggards. 
A)  innovators. 
B)  early majority. 
C)  late majority. 
D)  laggards.

Question 14

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Accepted Answer

A)  reality artifices. 
B)  actuality engineering. 
C)  reality engineering. 
D)  validity engineering. 
A)  reality artifices. 
B)  actuality engineering. 
C)  reality engineering. 
D)  validity engineering.

Question 15

Simply put, economists approach fashion in terms of:

Accepted Answer

A)  social exchange theory. 
B)  projective modelling programs. 
C)  trend analysis. 
D)  supply and demand. 
A)  social exchange theory. 
B)  projective modelling programs. 
C)  trend analysis. 
D)  supply and demand.

Question 16

What are the categories of adopters?

Accepted Answer

Roughly one-sixth of the population (inn

Question 17

Billi likes to be cutting-edge when it comes to electronics. He likes to be the first to try new technologies and is willing to pay a higher price than the average person. He is best classified as a(n):

Accepted Answer

A)  innovator. 
B)  early adopter. 
C)  early majority. 
D)  laggard. 
A)  innovator. 
B)  early adopter. 
C)  early majority. 
D)  laggard.

Question 18

What is a fashion classic?

Accepted Answer

A classic is a fashi

Question 19

What are the three major components of a culture production system (CPS)?

Accepted Answer

A culture production system has three ma

Question 20

The 34% of consumers who adopt an innovation after the early adopters are called the:

Accepted Answer

A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority. 
A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority.

In the game Everquest, players can enter a Pizza Hut restaurant. This is an example of advergaming.

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

Fashion is the process of social diffusion whereas ________ refers to a particular combination of attributes.

Which of the following describes a fad?

Which of the following statements describes an early adopter?

Classic western movies and family sitcom shows generally follow a cultural:

Fashions tend to "sweep" the country. The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

An elaborate hand-carved olive salad bowl is an example of an art product.

Cultural selection is the process whereby some alternatives are selected over others by cultural gatekeepers.

Explain the concept of reality engineering and what it might have to do with consumer culture.

One factor that affects the demand curve for fashion-related products is the ________ effect where high prices still create high demand.

The ________ consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.

The 34% of consumers who adopt an innovation just before the laggards are called the:

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Simply put, economists approach fashion in terms of:

What are the categories of adopters?

Billi likes to be cutting-edge when it comes to electronics. He likes to be the first to try new technologies and is willing to pay a higher price than the average person. He is best classified as a(n):

What is a fashion classic?

What are the three major components of a culture production system (CPS)?

The 34% of consumers who adopt an innovation after the early adopters are called the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

In the game Everquest, players can enter a Pizza Hut restaurant. This is an example of advergaming.

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

Fashion is the process of social diffusion whereas ________ refers to a particular combination of attributes.

Which of the following describes a fad?

Which of the following statements describes an early adopter?

Classic western movies and family sitcom shows generally follow a cultural:

Fashions tend to "sweep" the country. The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

An elaborate hand-carved olive salad bowl is an example of an art product.

Cultural selection is the process whereby some alternatives are selected over others by cultural gatekeepers.

Explain the concept of reality engineering and what it might have to do with consumer culture.

One factor that affects the demand curve for fashion-related products is the ________ effect where high prices still create high demand.

The ________ consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.

The 34% of consumers who adopt an innovation just before the laggards are called the:

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Simply put, economists approach fashion in terms of:

What are the categories of adopters?

Billi likes to be cutting-edge when it comes to electronics. He likes to be the first to try new technologies and is willing to pay a higher price than the average person. He is best classified as a(n):

What is a fashion classic?

What are the three major components of a culture production system (CPS)?

The 34% of consumers who adopt an innovation after the early adopters are called the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters