Exam 15: The Creation and Diffusion of Culture

Jamie waits to buy a Blu-ray player until more than half of the population has already adopted the technology, mostly because he is skeptical of new technologies and is waiting for the price to fall. He is best categorized as a member of the:

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Which of the types of fashion below is in the correct order from shortest to longest with respect to the acceptance cycle?

Explain the concept of reality engineering and give an example.

The late Roger Ebert, the film critic, was an example of a cultural gatekeeper.

Use the example of a political campaign to discuss the relationship between various cultural formulas and the cultivation hypothesis.

Social networking changes have prompted a movement away from:

Early adopters share many of the same characteristics as innovators, but an important difference is the fact that they tend to shop in small boutiques that feature as-yet-unknown designers.

Gaynor, an artist, is delighted when a TV sitcom show calls to ask if they can mention her services within an actor's dialogue in a program. This is an example of:

What is the throughput sector?

Monica is pleased in one way that the new style of dress that she bought in New York recently is catching on. But when she sees the lower classes adopting this style, she immediately starts to look around for something new to distance herself from it. This is an example of the theory called:

What does coding mean to fashion? Why would something be undercoded?

What is a discontinuous innovation?

Raj Suka absolutely loves computers. He always knows what is new before it even gets to the computer store. Through a variety of network contacts (including chat rooms), Raj is able to amass a great amount of information to use in his purchase decisions. He doesn't particularly care what others do. He cares about his own likes and dislikes. Raj would most likely fall into which of the following adopter groups with respect to computers?

Give an example of relative advantage in the context of product adoption.

What is the key difference between an art product and a craft product?

Hans loves his detective novels. This is partly because he knows what to expect from them so when he settles down to read he knows he won't be disappointed by the general story. Why is this so?

The last 16% of consumers to adopt a new innovation are called the:

Use a song as an example to describe the three phases of the fashion acceptance cycle.

What are lead users and what use are they to high-tech industry?