Exam 15: The Creation and Diffusion of Culture

Trickle-down theories are more useful for understanding the process of fashion in a contemporary Western culture than they would be in a hierarchical culture with a rigid class structure.

Fashion refers to:

If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear," what should the general content of your advertising message be?

Describe the three sociological models of fashion described in the text.

Tariq deliberately waits to adopt a new 4K TV because he is concerned about its social acceptance. He wants to make sure it is "fashion-forward" and trusted. However, he plans to purchase it ahead of the majority of people. He can be considered to be a(n):

The Makah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. Today, by definition, these boats would be considered:

What is the primary difference between an innovator and an early adopter?

Dallas is playing an online racing game and sees an Apple ad pop up on the screen. This is a relatively new strategy called:

What is the effect of trial ability on adoption?

Harlequin Romance novels follow a cultural formula.

What three important characteristics do fads share?

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an indie artist on YouTube wearing a polished bicycle chain around his neck, he knew he had to get an item like that for himself. Fallon's behaviour would best be explained as a ________ theory of fashion.

The culture we live in creates the meaning of everyday products and how these meanings move through a society to consumers. Meaning transfer is largely accomplished by such marketing vehicles as:

Olivia is a restaurant reviewer. As a cultural specialist what effect, if any, does she have on the products offered to consumers?

One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.

The meaning of a product is ________ in that there is no one precise meaning, but rather plenty of room for interpretation.

On the TV set of Modern Family, we may see brands displayed prominently. This action is called:

In the late 1980s, CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music. This would be viewed as a:

A restaurant reviewer is part of the throughput sector.

How much effect can product placement have on brand popularity and why might this be so?