Exam 15: The Creation and Diffusion of Culture
Exam 1: An Introduction to Consumer Behaviour128 Questions
Exam 2: Perception137 Questions
Exam 3: Learning and Memory127 Questions
Exam 4: Motivation and Affect125 Questions
Exam 5: The Self120 Questions
Exam 6: Personality, Lifestyles, and Values123 Questions
Exam 7: Attitudes126 Questions
Exam 8: Attitude Change and Interactive Communications116 Questions
Exam 9: Individual Decision Making125 Questions
Exam 10: Buying and Disposing131 Questions
Exam 11: Group Influence and Social Media128 Questions
Exam 12: Income, Social Class, and Family Structure119 Questions
Exam 13: Subcultures112 Questions
Exam 14: Cultural Influences on Consumer Behaviour127 Questions
Exam 15: The Creation and Diffusion of Culture117 Questions
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The "trickle-down theory" of fashion is characteristic of which of the following models of fashion?
(Multiple Choice)
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The collective selection model is an example of a(n) ________ approach to fashion.
(Multiple Choice)
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Tabby watched a lot of cop shows on TV. She began to believe that all cops were overweight and on the take. Her perception of reality had been distorted by the media. This is termed:
(Multiple Choice)
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Joelle is buying a Blu-ray player before most of the population, but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product. She is best categorized as a member of the:
(Multiple Choice)
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Eleanor worries about the rising levels of violence and drinking in society that she gauges by watching TV. In reality, this rise appears to be a distortion according to which theory?
(Multiple Choice)
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One aspect of culture production systems (CPSs) that should not be overlooked is that:
(Multiple Choice)
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Identify the elements that comprise a culture production system. Give an example of each component.
(Essay)
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Levi's Jeans is marketing a new line of shoes made to look old by employing a "distressed look." This practice is called:
(Multiple Choice)
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Of the following, which has a cycle that reaches the regression stage the slowest?
(Multiple Choice)
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When the automobile first came out, people went from horse and carriage to a gas-powered machine. A steering wheel, brakes, and a gas pedal took over from a set of reins. As well, a roof came as standard equipment. This would be an example of a:
(Multiple Choice)
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Megan thought it strange that although her bathing suit covered much less skin than did her underwear, she felt comfortable wearing her bathing suit in public at the beach, but she would never think of walking around the beach in her underwear. This is an example of the power of how ________ modify(ies) expectations and behaviour.
(Multiple Choice)
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Some artists have had an influence not only on music but on the fashion that accompanies the subculture that listens to their form of music. Which of the following cultural production system subsystems would these artists belong to?
(Multiple Choice)
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Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time. However, she has not bought any because she is concerned people might think of them as being artificial and cheap. She wants to see them being worn more pervasively before buying. Marketers would place her in the ________ category.
(Multiple Choice)
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When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers, this is called:
(Multiple Choice)
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