Question 1

Tilden, a movie critic, recently reviewed the James Bond movie Sky Fall. Tilden is a:

Accepted Answer

A)  product selector. 
B)  creative subsystem member. 
C)  production manager. 
D)  cultural gatekeeper. 
A)  product selector. 
B)  creative subsystem member. 
C)  production manager. 
D)  cultural gatekeeper.

Question 2

Sociologists have observed the relationship between product adoption and class structure. In the "trickle-across effect":

Accepted Answer

A)  fashions diffuse horizontally among members of the same social group. 
B)  fashions diffuse from lower classes to the dominant culture. 
C)  designers impart fashion information to the social elite. 
D)  mass media show celebrities wearing "new" fashions. 
A)  fashions diffuse horizontally among members of the same social group. 
B)  fashions diffuse from lower classes to the dominant culture. 
C)  designers impart fashion information to the social elite. 
D)  mass media show celebrities wearing "new" fashions.

Question 3

Jerri still doesn't have a DVD player. He says he is not ready to have one of these "new-fangled devices." He can be termed a(n):

Accepted Answer

A)  innovator. 
B)  early adopter. 
C)  late majority. 
D)  laggard. 
A)  innovator. 
B)  early adopter. 
C)  late majority. 
D)  laggard.

Question 4

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

Accepted Answer

A) True 
 B)False

Question 5

A ________ is a very short-lived fashion.

Accepted Answer

A)  trend 
B)  classic 
C)  style 
D)  fad 
A)  trend 
B)  classic 
C)  style 
D)  fad

Question 6

The fashion processes affect all types of cultural phenomena.

Accepted Answer

A) True 
 B)False

Question 7

Designers will give actors complete wardrobes to wear to high-visibility events like Globe and Academy Awards shows. They do this because:

Accepted Answer

A)  influential people in the media play a large role in what will become stylish. 
B)  styles are largely determined by fundamental societal trends. 
C)  the actors will say kind things about them in interviews with the press. 
D)  styles must be seen on television before they will be accepted by average consumers. 
A)  influential people in the media play a large role in what will become stylish. 
B)  styles are largely determined by fundamental societal trends. 
C)  the actors will say kind things about them in interviews with the press. 
D)  styles must be seen on television before they will be accepted by average consumers.

Question 8

Explain continuous innovation with an example.

Accepted Answer

Examples may vary.
A continuous innovati

Question 9

Individuals and organizations responsible for creating and marketing a cultural product are:

Accepted Answer

A)  marketing mavens. 
B)  a culture production system. 
C)  influence peddlers. 
D)  designer monoliths. 
A)  marketing mavens. 
B)  a culture production system. 
C)  influence peddlers. 
D)  designer monoliths.

Question 10

What is advergaming?

Accepted Answer

Advergaming is where online games merge

Question 11

What is cultural selection?

Accepted Answer

Cultural selection takes place

Question 12

Some men find that women's golf clubs have a better feel and give greater accuracy than their own, but they won't adopt them. This is most likely due to:

Accepted Answer

A)  persuasiveness. 
B)  complexity. 
C)  compatibility. 
D)  confusion. 
A)  persuasiveness. 
B)  complexity. 
C)  compatibility. 
D)  confusion.

Question 13

The winnowing-out process whereby some products get adopted while others die off is called:

Accepted Answer

A)  a production system. 
B)  cultural selection. 
C)  product selection. 
D)  market preference. 
A)  a production system. 
B)  cultural selection. 
C)  product selection. 
D)  market preference.

Question 14

Unlike a language, fashion is:

Accepted Answer

A)  context-dependent. 
B)  context-independent. 
C)  coded. 
D)  uncoded. 
A)  context-dependent. 
B)  context-independent. 
C)  coded. 
D)  uncoded.

Question 15

A certain Indigenous tribe produced extremely beautiful canoes, wooden combs with intricate carvings, and clothing with decorative beads and shells. Almost all of their artifacts show creativity and artist balance. Yet anthropologists state that this tribe did not produce any "art." How can the anthropologist make such a statement and still be accurate in their evaluation?

Accepted Answer

One distinction can be made between arts

Question 16

Which of the following statements is true with respect to style?

Accepted Answer

A)  A style typically starts in a large group of people as a safe unique statement. 
B)  Styles are often superficial. 
C)  Influential people play only a minor role in deciding which styles will succeed. 
D)  Most styles eventually wear out. 
A)  A style typically starts in a large group of people as a safe unique statement. 
B)  Styles are often superficial. 
C)  Influential people play only a minor role in deciding which styles will succeed. 
D)  Most styles eventually wear out.

Question 17

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

Accepted Answer

A) True 
 B)False

Question 18

What is plinking?

Accepted Answer

A)  the embedding of a product or service link in a video 
B)  the placement of a brand in a documentary feature 
C)  advertising drop-ins to feature storylines 
D)  pop-up ads on social networking sites 
A)  the embedding of a product or service link in a video 
B)  the placement of a brand in a documentary feature 
C)  advertising drop-ins to feature storylines 
D)  pop-up ads on social networking sites

Question 19

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

Accepted Answer

A) True 
 B)False

Question 20

The ________ occurs when lower prices of high-end products actually reduces their demand.

Accepted Answer

A)  snob effect 
B)  inverse demand principle 
C)  non-conformity effect 
D)  elite polarization 
A)  snob effect 
B)  inverse demand principle 
C)  non-conformity effect 
D)  elite polarization

Tilden, a movie critic, recently reviewed the James Bond movie Sky Fall. Tilden is a:

Sociologists have observed the relationship between product adoption and class structure. In the "trickle-across effect":

Jerri still doesn't have a DVD player. He says he is not ready to have one of these "new-fangled devices." He can be termed a(n):

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

A ________ is a very short-lived fashion.

The fashion processes affect all types of cultural phenomena.

Designers will give actors complete wardrobes to wear to high-visibility events like Globe and Academy Awards shows. They do this because:

Explain continuous innovation with an example.

Individuals and organizations responsible for creating and marketing a cultural product are:

What is advergaming?

What is cultural selection?

Some men find that women's golf clubs have a better feel and give greater accuracy than their own, but they won't adopt them. This is most likely due to:

The winnowing-out process whereby some products get adopted while others die off is called:

Unlike a language, fashion is:

Which of the following statements is true with respect to style?

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

What is plinking?

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

The ________ occurs when lower prices of high-end products actually reduces their demand.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

Tilden, a movie critic, recently reviewed the James Bond movie Sky Fall. Tilden is a:

Sociologists have observed the relationship between product adoption and class structure. In the "trickle-across effect":

Jerri still doesn't have a DVD player. He says he is not ready to have one of these "new-fangled devices." He can be termed a(n):

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

A ________ is a very short-lived fashion.

The fashion processes affect all types of cultural phenomena.

Designers will give actors complete wardrobes to wear to high-visibility events like Globe and Academy Awards shows. They do this because:

Explain continuous innovation with an example.

Individuals and organizations responsible for creating and marketing a cultural product are:

What is advergaming?

What is cultural selection?

Some men find that women's golf clubs have a better feel and give greater accuracy than their own, but they won't adopt them. This is most likely due to:

The winnowing-out process whereby some products get adopted while others die off is called:

Unlike a language, fashion is:

Which of the following statements is true with respect to style?

Diffusion of innovation refers to the process of how quickly a product disappears from the market.

What is plinking?

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

The ________ occurs when lower prices of high-end products actually reduces their demand.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters