Exam 15: Price, the Only Revenue Generator

Price elasticity is calculated by:

Many companies believe capturing a maximum amount of market share is:

ROI refers to the amount of profit an organization hopes to make given the amount of assets it has tied up in a product.

Before pricing a product,an organization must determine its _____.

_____ is an objective a firm sets to maintain its current prices and/or its competitors' prices.

Companies will match competitors' prices because they want to establish and maintain _____ customers.

A company may utilize a(n)_____ strategy to recoup its investment in a product faster.

A mattress company that advertises high quality mattresses for an extremely low price while carrying a very low quantity of them is utilizing a _____ pricing strategy by them trying to up-sell customers on a more expensive mattress.

Odd-even pricing utilizes a psychological appeal.

Predatory pricing involves setting prices low to drive competitors out of business.

ROI is the amount of _____ an organization hopes to make given the amount of _____ it has tied up in the product.

Demand is said to be _____ when the demand for a product stays relatively the same and buyers are not sensitive to changes in its price.

_____ refers to people's sensitivity to price changes.

Product,communication,and distribution _____ organizations money.

Price fixing is an uncommon practice.

_____ is utilized when a firm sets their prices in a way that allows them to capture a larger share of the sales in their industries.

Marketers who start with the price demanded by consumers and then create offerings to meet the price are utilizing which pricing strategy?

The products with low prices are often on the front page of store ads and _____ the promotion.

How do competitors affect a firm's pricing decisions?

A company trying to set prices in a way that allows them to capture a large share of the sales in their industry is utilizing which type of pricing objective?