Question 1

A complete budget section is entirely focused on discussing the money needed to launch the new offering.

Accepted Answer

A) True 
 B)False  False

Question 2

What are the functions of a marketing plan?

Accepted Answer

A marketing plan should communicate realistic expectations to a firm's CEO and other stakeholders.It should also communicate individual marketing-related responsibilities to everyone in the organization and how they should execute those responsibilities.

Question 3

Statistical control is the ability to manipulate variables,such as how a marketing plan is implemented.

Accepted Answer

A) True 
 B)False  False

Question 4

The advantages of _____ are that they are low cost and fast,and they have the effect of making executives committed to achieving them.

Accepted Answer

A) sales force composites 
B) executive opinions 
C) customer and channel surveys 
D) expert opinions 
E) time series techniques 
A) sales force composites 
B) executive opinions 
C) customer and channel surveys 
D) expert opinions 
E) time series techniques

Question 5

Bob specifies that it is important to have 1,000 units of product available to five of their key retailers at all times in his company's warehouse.Which part of the marketing plan would ideally contain this information?

Accepted Answer

A) Offering 
B) Business climate 
C) Customers 
D) Communication plan 
E) Distribution plan 
A) Offering 
B) Business climate 
C) Customers 
D) Communication plan 
E) Distribution plan

Question 6

_____ is the degree to which you can separate the effects of a variable on a consequence.

Accepted Answer

The answer of _____ is the degree to which you...

Question 7

An executive summary is typically about two to three pages in length,as it is summarizing a very long document.

Accepted Answer

A) True 
 B)False

Question 8

The _____ section of the marketing plan offers the opportunity to create a compelling argument as to what you intend to do and why others should invest in the strategy.

Accepted Answer

The answer of The _____ section of the marketing plan...

Question 9

When describing the _____,it is important to provide detail concerning features,benefits,and pricing options.

Accepted Answer

A) marketing strategy 
B) marketing plan 
C) offering 
D) communications strategy 
E) distribution strategy 
A) marketing strategy 
B) marketing plan 
C) offering 
D) communications strategy 
E) distribution strategy

Question 10

Discuss the methods used to improve the accuracy of forecasts.

Accepted Answer

The first step is to commit to accuracy.

Question 11

In a marketing plan's _____,the planner describes the offering and a brief rationale for why the company should invest in it.

Accepted Answer

The answer of In a marketing plan's _____,the planner describes...

Question 12

Sophisticated statistical models used in forecasting that are based on how customers have responded in the past to marketing strategies are known as correlational analysis.

Accepted Answer

A) True 
 B)False

Question 13

For marketers,identifying causality is not a task.

Accepted Answer

A) True 
 B)False

Question 14

A sales force composite is typically used for _____ forecasts in order to more accurately predict production and inventory requirements.

Accepted Answer

The answer of A sales force composite is typically used...

Question 15

The first step of sales forecasting typically involves determining _____.

Accepted Answer

The answer of The first step of sales forecasting typically...

Question 16

Overestimating demand is much more destructive than underestimating demand because of manufacturing,distribution,and storing costs.

Accepted Answer

A) True 
 B)False

Question 17

New personnel,new equipment,and new locations are all examples of resources that should be outlined in the ____ section of the marketing plan.

Accepted Answer

The answer of New personnel,new equipment,and new locations are all...

Question 18

List and explain four types of forecasting processes.

Accepted Answer

1)Judgment and Survey Techniques-Forecas

Question 19

Marketing plans aid CMOs in:

Accepted Answer

A) setting their organization's marketing expectations. 
B) funding employment salaries and benefits. 
C) understanding the roles of their customers. 
D) setting customer service tolerance zones. 
E) tracking advertisements. 
A) setting their organization's marketing expectations. 
B) funding employment salaries and benefits. 
C) understanding the roles of their customers. 
D) setting customer service tolerance zones. 
E) tracking advertisements.

Question 20

Identify types of forecasting methods and list their advantages and disadvantages.

Accepted Answer

Customer and Channel Surveys-Involve res

A complete budget section is entirely focused on discussing the money needed to launch the new offering.

What are the functions of a marketing plan?

Statistical control is the ability to manipulate variables,such as how a marketing plan is implemented.

The advantages of _____ are that they are low cost and fast,and they have the effect of making executives committed to achieving them.

Bob specifies that it is important to have 1,000 units of product available to five of their key retailers at all times in his company's warehouse.Which part of the marketing plan would ideally contain this information?

_____ is the degree to which you can separate the effects of a variable on a consequence.

An executive summary is typically about two to three pages in length,as it is summarizing a very long document.

The _____ section of the marketing plan offers the opportunity to create a compelling argument as to what you intend to do and why others should invest in the strategy.

When describing the _____,it is important to provide detail concerning features,benefits,and pricing options.

Discuss the methods used to improve the accuracy of forecasts.

In a marketing plan's _____,the planner describes the offering and a brief rationale for why the company should invest in it.

Sophisticated statistical models used in forecasting that are based on how customers have responded in the past to marketing strategies are known as correlational analysis.

For marketers,identifying causality is not a task.

A sales force composite is typically used for _____ forecasts in order to more accurately predict production and inventory requirements.

The first step of sales forecasting typically involves determining _____.

Overestimating demand is much more destructive than underestimating demand because of manufacturing,distribution,and storing costs.

New personnel,new equipment,and new locations are all examples of resources that should be outlined in the ____ section of the marketing plan.

List and explain four types of forecasting processes.

Marketing plans aid CMOs in:

Identify types of forecasting methods and list their advantages and disadvantages.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

Filters

Exam 16: The Marketing Plan

A complete budget section is entirely focused on discussing the money needed to launch the new offering.

What are the functions of a marketing plan?

Statistical control is the ability to manipulate variables,such as how a marketing plan is implemented.

The advantages of _____ are that they are low cost and fast,and they have the effect of making executives committed to achieving them.

Bob specifies that it is important to have 1,000 units of product available to five of their key retailers at all times in his company's warehouse.Which part of the marketing plan would ideally contain this information?

_____ is the degree to which you can separate the effects of a variable on a consequence.

An executive summary is typically about two to three pages in length,as it is summarizing a very long document.

The _____ section of the marketing plan offers the opportunity to create a compelling argument as to what you intend to do and why others should invest in the strategy.

When describing the _____,it is important to provide detail concerning features,benefits,and pricing options.

Discuss the methods used to improve the accuracy of forecasts.

In a marketing plan's _____,the planner describes the offering and a brief rationale for why the company should invest in it.

Sophisticated statistical models used in forecasting that are based on how customers have responded in the past to marketing strategies are known as correlational analysis.

For marketers,identifying causality is not a task.

A sales force composite is typically used for _____ forecasts in order to more accurately predict production and inventory requirements.

The first step of sales forecasting typically involves determining _____.

Overestimating demand is much more destructive than underestimating demand because of manufacturing,distribution,and storing costs.

New personnel,new equipment,and new locations are all examples of resources that should be outlined in the ____ section of the marketing plan.

List and explain four types of forecasting processes.

Marketing plans aid CMOs in:

Identify types of forecasting methods and list their advantages and disadvantages.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

Filters