Exam 6: Creating Offerings

A brand extension involves the introduction a new brand with its own product line.

Jenna has always wanted to own a red Ferrari sports car.She has been saving up for years to buy it.Jenna views the Ferrari as a(n)_____.

The total amount someone pays to own,use,and eventually dispose of a product is the TCO.

_____ are often sold by distributors but a consumer can also buy many of the same products at a retail store.

The number of product lines offered by a company is known as _____.

Explain the difference between raw materials and manufactured materials.

Why do B2B firms find vertical marketing structures to be more efficient than organizing by geography?

_____ refers to the core technology that is the basis for an offering or product.

_____ oversee B2B products sold to a particular industry.

A _____ is someone responsible for managing efforts within a particular market,such as a geographic market or another grouping of customers into a market (e.g.,a single industry or size).

A _____ is any equipment purchased and used for more than one year and depreciated over its useful life.

When a feature satisfies a need or want,then there is a _____.

Which of the following is an advantage of organizing in a vertical market structure in B2B markets?

Facilitating offerings are products and services a company purchases to support its operations but are not part of the firm's final product.

When new product is added to a product line,the line breadth of the company is increased.

_____ refers to the number of variations in a single product line.

_____ refers to the degree to which a feature satisfies a buyer's need or desire.

_____ are highly differentiated offerings,and the brands under which they are marketed are very different across companies.

_____ refers to the total amount of time and money spent to acquire,use,and dispose of an offering.

A brand is _____.