Exam 9: Using Supply Chains to Create Value for Customers
Exam 1: What Is Marketing98 Questions
Exam 2: Strategic Planning120 Questions
Exam 3: Consumer Behavior: How People Make Buying Decisions108 Questions
Exam 4: Business Buying Behavior115 Questions
Exam 5: Market Segmenting, targeting, and Positioning94 Questions
Exam 6: Creating Offerings122 Questions
Exam 7: Developing and Managing Offerings109 Questions
Exam 8: Using Marketing Channels to Create Value for Customers123 Questions
Exam 9: Using Supply Chains to Create Value for Customers89 Questions
Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence118 Questions
Exam 11: Integrated Marketing Communications and Traditional Media Marketing190 Questions
Exam 12: Digital Marketing52 Questions
Exam 13: Professional Selling129 Questions
Exam 14: Customer Satisfaction, loyalty, and Empowerment127 Questions
Exam 15: Price, the Only Revenue Generator106 Questions
Exam 16: The Marketing Plan119 Questions
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Explain why consumers are interested in tracing products.
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(Essay)
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Correct Answer:
Consumers want to know where products are in the supply chain to know when they will receive products.In addition,consumers want to be able to trace products back from where they came so that they know if there are defective products in the marketplace.
A _____ is a warehouse where the emphasis is on processing and moving goods on to wholesalers,retailers,or consumers.
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(Multiple Choice)
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Correct Answer:
A
Social responsibility is the idea that a company should manage their business,not just to earn profits,but to advance _____.
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(Short Answer)
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the well-being of society
_____ is the fastest transportation method in terms of shipping goods.
(Multiple Choice)
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The process of designing,monitoring,and altering supply chains to make them as efficient as possible is called demand chain management.
(True/False)
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Warehouses and distribution centers are becoming more automated and wired.
(True/False)
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Transportation modes a firm uses should be based on what its customers want and are willing to pay for.
(True/False)
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Inventory control occurs when a firm runs out of a product a customer wants to buy.
(True/False)
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_____ involves running broken,defective,and scrap products backward through the supply chain.
(Multiple Choice)
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In recent years,_____,which electronically record the paths shipments take,have become almost as important to businesses as shipping costs themselves.
(Short Answer)
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_____ are costly to build but transport liquid and gas goods cheaply once constructed.
(Multiple Choice)
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FedEx Supply Chain Services and UPS Supply Chain Solutions,that takeover the entire order processing and shipping departmental functions of a company,are examples of:
(Multiple Choice)
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Companies may join the Fair Trade movement to convey that they are _____.
(Multiple Choice)
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Explain the advantages of RFID tagging.
Consumers can benefit from this type of tagging because it better informs manufacturers when stockouts are of worry or out-of-date products are still on shelves,which could potentially cause harm to the health of consumers.In addition,the technology would not require cashiers to scan barcodes,so time would be saved on behalf of the consumers.
(Short Answer)
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The physical flow of materials in the supply chain is known as _____.
(Short Answer)
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_____ provide logistics services for part or all supply chain management functions.
(Short Answer)
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