Question 1

Positioning is especially important for those businesses facing a lot of competition.

Accepted Answer

A) True 
 B)False  True

Question 2

A _____ is a two-dimensional graph that visually shows where a product stands relative to its competitors.

Accepted Answer

perceptual map

Question 3

_____ is a company that engages in microtargeting.

Accepted Answer

Acxiom

Question 4

Choosing select groups of people to sell to is called,_____.

Accepted Answer

A) mass marketing 
B) differentiated marketing. 
C) one-to-one marketing 
D) psychographic marketing 
E) niche marketing 
A) mass marketing 
B) differentiated marketing. 
C) one-to-one marketing 
D) psychographic marketing 
E) niche marketing

Question 5

Few companies tailor their offerings to meet the needs of different buyers around the world.

Accepted Answer

A) True 
 B)False

Question 6

_____ is how consumers perceive a product relative to the competition.

Accepted Answer

A) Targeting 
B) Positioning 
C) Marketing 
D) Communicating 
E) Competitive analysis 
A) Targeting 
B) Positioning 
C) Marketing 
D) Communicating 
E) Competitive analysis

Question 7

It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.

Accepted Answer

The answer of It is beneficial for a business to...

Question 8

Describe the six factors that could make some markets more attractive than others.

Accepted Answer

1)It's sizeable enough to be profitable

Question 9

The generation that accounts for 50% of U.S.consumer spending is known as _____.

Accepted Answer

A) seniors 
B) baby boomers 
C) Generation X 
D) Generation Y 
E) tweens 
A) seniors 
B) baby boomers 
C) Generation X 
D) Generation Y 
E) tweens

Question 10

Which of the following is the first step in one-to-one marketing?

Accepted Answer

A) Differentiate among your customers 
B) Better understand the competition's customer 
C) Identify your customers 
D) Create a marketing message that can be mass produced 
E) Establish short-term measures to evaluate your efforts 
A) Differentiate among your customers 
B) Better understand the competition's customer 
C) Identify your customers 
D) Create a marketing message that can be mass produced 
E) Establish short-term measures to evaluate your efforts

Question 11

Which of the following types of marketing refers to selling the same product to all consumers?

Accepted Answer

A) Mass marketing 
B) Niche marketing 
C) Differentiated marketing 
D) One-to-one marketing 
E) Psychographic marketing 
A) Mass marketing 
B) Niche marketing 
C) Differentiated marketing 
D) One-to-one marketing 
E) Psychographic marketing

Question 12

A(n)_____ is a catchphrase designed to sum up the essence of a product.

Accepted Answer

A) value statement 
B) advertisement 
C) brand position 
D) product extension 
E) tagline 
A) value statement 
B) advertisement 
C) brand position 
D) product extension 
E) tagline

Question 13

Encouraging consumers to use your products for multiple purposes is a smart marketing strategy.

Accepted Answer

A) True 
 B)False

Question 14

Companies often find that finding and attracting new customers is more difficult than retaining customers.

Accepted Answer

A) True 
 B)False

Question 15

Firms appealing to a new target market should keep their current taglines,products,and marketing strategies in place because it is important to remain consistent in the minds of consumers.

Accepted Answer

A) True 
 B)False

Question 16

Information pertaining to customers is entered into a CDB system.

Accepted Answer

A) True 
 B)False

Question 17

List and briefly describe the eight categories of consumers established by the VALS survey.

Accepted Answer

1)Innovators-Innovators are successful,s

Question 18

Family life cycle refers to:

Accepted Answer

A) the stages families go through over time and how it affects people's buying behavior. 
B) the buying behavior of a family that results in a particular amount of buying power. 
C) how often the family purchases particular products in a month. 
D) how often a family travels together. 
E) the amount of time that passes between each having each child. 
A) the stages families go through over time and how it affects people's buying behavior. 
B) the buying behavior of a family that results in a particular amount of buying power. 
C) how often the family purchases particular products in a month. 
D) how often a family travels together. 
E) the amount of time that passes between each having each child.

Question 19

Geocoding is the process of plotting _____ on a map.

Accepted Answer

geographic

Question 20

Positioning can help answer the question,"Why should buyers purchase your offering versus another?"

Accepted Answer

A) True 
 B)False

Positioning is especially important for those businesses facing a lot of competition.

A _____ is a two-dimensional graph that visually shows where a product stands relative to its competitors.

_____ is a company that engages in microtargeting.

Choosing select groups of people to sell to is called,_____.

Few companies tailor their offerings to meet the needs of different buyers around the world.

_____ is how consumers perceive a product relative to the competition.

It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.

Describe the six factors that could make some markets more attractive than others.

The generation that accounts for 50% of U.S.consumer spending is known as _____.

Which of the following is the first step in one-to-one marketing?

Which of the following types of marketing refers to selling the same product to all consumers?

A(n)_____ is a catchphrase designed to sum up the essence of a product.

Encouraging consumers to use your products for multiple purposes is a smart marketing strategy.

Companies often find that finding and attracting new customers is more difficult than retaining customers.

Firms appealing to a new target market should keep their current taglines,products,and marketing strategies in place because it is important to remain consistent in the minds of consumers.

Information pertaining to customers is entered into a CDB system.

List and briefly describe the eight categories of consumers established by the VALS survey.

Family life cycle refers to:

Geocoding is the process of plotting _____ on a map.

Positioning can help answer the question,"Why should buyers purchase your offering versus another?"

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 5: Market Segmenting, targeting, and Positioning

Positioning is especially important for those businesses facing a lot of competition.

A _____ is a two-dimensional graph that visually shows where a product stands relative to its competitors.

_____ is a company that engages in microtargeting.

Choosing select groups of people to sell to is called,_____.

Few companies tailor their offerings to meet the needs of different buyers around the world.

_____ is how consumers perceive a product relative to the competition.

It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.

Describe the six factors that could make some markets more attractive than others.

The generation that accounts for 50% of U.S.consumer spending is known as _____.

Which of the following is the first step in one-to-one marketing?

Which of the following types of marketing refers to selling the same product to all consumers?

A(n)_____ is a catchphrase designed to sum up the essence of a product.

Encouraging consumers to use your products for multiple purposes is a smart marketing strategy.

Companies often find that finding and attracting new customers is more difficult than retaining customers.

Firms appealing to a new target market should keep their current taglines,products,and marketing strategies in place because it is important to remain consistent in the minds of consumers.

Information pertaining to customers is entered into a CDB system.

List and briefly describe the eight categories of consumers established by the VALS survey.

Family life cycle refers to:

Geocoding is the process of plotting _____ on a map.

Positioning can help answer the question,"Why should buyers purchase your offering versus another?"

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters