Exam 11: Integrated Marketing Communications and Traditional Media Marketing

Product placement is currently a new form of PR that is found in few forms of entertainment.

The order of the presentation affects how well consumers remember a(n)_____.

Personal selling is an interactive,paid approach to marketing that involves a(n)_____ and a(n)_____.

_____ increase awareness,so the strategy encourages trial and builds awareness.

Blogs and YouTube are types of _____ content.

Senders _____ messages while receivers _____ messages.

PR has become more important in recent years mainly because of the increased number of consumers.

Personal selling is used more in B2C markets than in B2B markets.

In the context of PR,much of the information is tailored to sound as if it has been created by sellers.

The number of people exposed to a message is a promotion's _____,while how often the people are exposed to a message is a promotion's _____.

Companies use a push strategy when they target final consumers with promotions.

Promotions typically do not have to be adapted for different cultures.

FedEx did not have to pay a fee to be in the movie Castaway.

_____ affects the way we communicate and is changing the type of messaging strategy organizations use.

Choice of promotional media is independent of environmental factors.

_____typically refer to financial support for events,venues,or experiences and provide the opportunity to target specific groups.

Marketers use _____ to deliver one consistent message to buyers.

The process of creating a positive image for a company,an offering,or a person via publicity is known as _____.

A simplistic method for determining the promotion budget is using a percentage of last year's sales.

Products in the introductory stage of the product life cycle tend to utilize more promotional dollars.