Question 1

A(n)_____ is paid to shop at a predetermined establishment and report findings in terms of service,cleanliness,etc.

Accepted Answer

mystery shopper

Question 2

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

Accepted Answer

A) True 
 B)False  True

Question 3

_____ is the process of collecting,analyzing,and reporting marketing information that can be used to answer questions or solve problems.

Accepted Answer

Marketing research

Question 4

Pretesting a questionnaire is typically a waste of valuable company resources.

Accepted Answer

A) True 
 B)False

Question 5

A(n)_____ is a way to manage the vast amount of information firms have on hand.

Accepted Answer

A) EDS 
B) RFID 
C) MRS 
D) MIS 
E) SCM 
A) EDS 
B) RFID 
C) MRS 
D) MIS 
E) SCM

Question 6

Handbooks,dictionaries,and books are sources of secondary data.

Accepted Answer

A) True 
 B)False

Question 7

Marketing information systems involve all of the following EXCEPT:

Accepted Answer

A) a system for collecting market intelligence on an ongoing basis. 
B) a system for recording marketing research information. 
C) a system for collecting test market information. 
D) a system for recording internally generated data and reports. 
E) marketing analytics software to help managers with their decision making. 
A) a system for collecting market intelligence on an ongoing basis. 
B) a system for recording marketing research information. 
C) a system for collecting test market information. 
D) a system for recording internally generated data and reports. 
E) marketing analytics software to help managers with their decision making.

Question 8

What is the difference between probability samples and nonprobability samples?

Accepted Answer

A probability sample involves a research

Question 9

Data collected at checkout stands in stores is known as _____.

Accepted Answer

scanner-ba

Question 10

Multiple-choice tests utilize _____ questions.

Accepted Answer

The answer of Multiple-choice tests utilize _____ questions....

Question 11

Market research is typically inexpensive.

Accepted Answer

A) True 
 B)False

Question 12

Even if you simply get good information that is of no use,marketing research should be performed because the marketer is better equipped for his/her job.

Accepted Answer

A) True 
 B)False

Question 13

A study that actually tests what it was designed to test and not something else is a(n)_____ study.

Accepted Answer

A) research 
B) valid 
C) reliable 
D) close-ended 
E) open-ended 
A) research 
B) valid 
C) reliable 
D) close-ended 
E) open-ended

Question 14

Companies sometimes utilize research that tracks the movement of a person's eyes when watching programs on television. This is known as a type of:

Accepted Answer

A) causal research. 
B) physiological measurement. 
C) social interaction. 
D) ethnographic research. 
E) psychological research. 
A) causal research. 
B) physiological measurement. 
C) social interaction. 
D) ethnographic research. 
E) psychological research.

Question 15

Accessing internally generated information quickly:

Accepted Answer

A) can give a company a competitive advantage. 
B) aids data mining techniques. 
C) helps to stabilize sales data. 
D) generates revenue data. 
E) manages data via the Internet. 
A) can give a company a competitive advantage. 
B) aids data mining techniques. 
C) helps to stabilize sales data. 
D) generates revenue data. 
E) manages data via the Internet.

Question 16

Compare and contrast secondary and primary research.

Accepted Answer

Secondary research consists of data that

Question 17

A(n)_____ is any type of marketing research mistake that results because a sample was utilized.

Accepted Answer

The answer of A(n)_____ is any type of marketing research...

Question 18

A field experiment is conducted in a(n)_____ setting instead of a(n)_____ setting.

Accepted Answer

The answer of A field experiment is conducted in a(n)_____...

Question 19

Combining data into one location is called _____,

Accepted Answer

The answer of Combining data into one location is called...

Question 20

Stealing product strategy information from a competitor is known as:

Accepted Answer

A) industrial espionage. 
B) competitive intelligence. 
C) product investigation. 
D) consumer protection. 
E) strategic marketing. 
A) industrial espionage. 
B) competitive intelligence. 
C) product investigation. 
D) consumer protection. 
E) strategic marketing.

A(n)_____ is paid to shop at a predetermined establishment and report findings in terms of service,cleanliness,etc.

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

_____ is the process of collecting,analyzing,and reporting marketing information that can be used to answer questions or solve problems.

Pretesting a questionnaire is typically a waste of valuable company resources.

A(n)_____ is a way to manage the vast amount of information firms have on hand.

Handbooks,dictionaries,and books are sources of secondary data.

Marketing information systems involve all of the following EXCEPT:

What is the difference between probability samples and nonprobability samples?

Data collected at checkout stands in stores is known as _____.

Multiple-choice tests utilize _____ questions.

Market research is typically inexpensive.

Even if you simply get good information that is of no use,marketing research should be performed because the marketer is better equipped for his/her job.

A study that actually tests what it was designed to test and not something else is a(n)_____ study.

Companies sometimes utilize research that tracks the movement of a person's eyes when watching programs on television. This is known as a type of:

Accessing internally generated information quickly:

Compare and contrast secondary and primary research.

A(n)_____ is any type of marketing research mistake that results because a sample was utilized.

A field experiment is conducted in a(n)_ setting instead of a(n)_ setting.

Combining data into one location is called _____,

Stealing product strategy information from a competitor is known as:

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

A(n)_____ is paid to shop at a predetermined establishment and report findings in terms of service,cleanliness,etc.

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

_____ is the process of collecting,analyzing,and reporting marketing information that can be used to answer questions or solve problems.

Pretesting a questionnaire is typically a waste of valuable company resources.

A(n)_____ is a way to manage the vast amount of information firms have on hand.

Handbooks,dictionaries,and books are sources of secondary data.

Marketing information systems involve all of the following EXCEPT:

What is the difference between probability samples and nonprobability samples?

Data collected at checkout stands in stores is known as _____.

Multiple-choice tests utilize _____ questions.

Market research is typically inexpensive.

Even if you simply get good information that is of no use,marketing research should be performed because the marketer is better equipped for his/her job.

A study that actually tests what it was designed to test and not something else is a(n)_____ study.

Companies sometimes utilize research that tracks the movement of a person's eyes when watching programs on television. This is known as a type of:

Accessing internally generated information quickly:

Compare and contrast secondary and primary research.

A(n)_____ is any type of marketing research mistake that results because a sample was utilized.

A field experiment is conducted in a(n)_____ setting instead of a(n)_____ setting.

Combining data into one location is called _____,

Stealing product strategy information from a competitor is known as:

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

A field experiment is conducted in a(n)_ setting instead of a(n)_ setting.