Exam 8: Using Marketing Channels to Create Value for Customers

In a conventional marketing system the channel members have a minor affiliation with one another.

A _____ focuses on communicating the product's benefits to the consumer so as to create demand that retailers and distributors must meet.

Disintermediation involves granting an independent operator the right to use your manufacturing processes,trade secrets,patents,and trademarks for a certain amount of time in exchange for a fee.

A(n)_____ is a contract that specifies what information is proprietary and how the partner can use the information.

Describe some strategies that are utilized to get channel members to cooperate.

_____ sell specialty products that they display on their own racks in stores.

Consumers are informed via advertising and other promotions that a product is available for sale in a push strategy.

How companies sell is just as important as what they sell.

The specific avenue a seller uses to make a finished good or service available to you for a purchase is known as the product's _____.

A pull strategy utilizes customers to convince businesses to sell a product.

A product's supply chain includes transportation companies such as railroads.

_____ is a function of channel members that ensures that wholesalers,distributors,retailers,and consumers are informed of the existence of particular offerings.

Exclusive distribution channels are set up for the sole purpose of selling high priced products.

A strong channel member that wields channel power is known as a(n)______.

_____ is the ability to influence a channel partner's goals and efforts.

Wholesalers resell goods to other companies without transforming the goods.

Explain why there are a variety of types of supermarkets in terms of prices and offerings.

Explain why companies utilize multiple channels.

Explain the advantages and disadvantages of storing inventory.

A channel that includes one or more _____ is known as an indirect channel.