Question 1

_____ is the biggest seller of pay-per-click advertising.

Accepted Answer

Google

Question 2

Describe how Progressive Insurance and AFLAC have made it more fun to research insurance products.

Accepted Answer

Progressive Insurance,AFLAC,and other companies have made it more fun to learn about their products by using fictional characters on social media to pitch them.Flo,Progressive Insurance's perky spokesperson you see in TV commercials,is an example.Flo has her own Facebook page and regularly offers useful insurance tips to the 5 million or so people who have "liked" her on the network.The AFLAC duck has a pretty good gig on Facebook too.In addition to performing wacky stunts on his page,he also offers product advice and has about 700,000 likes.

Question 3

Email marketing is a type of direct marketing.

Accepted Answer

A) True 
 B)False  True

Question 4

Advertisements that don't look like ads but instead blend into the content around them are called _____.

Accepted Answer

The answer of Advertisements that don't look like ads but...

Question 5

Which of the following is not a challenge in social media marketing?

Accepted Answer

A) lack of control 
B) noisy channels 
C) timing issues 
D) limited audiences 
E) none of the above 
A) lack of control 
B) noisy channels 
C) timing issues 
D) limited audiences 
E) none of the above

Question 6

_____ is the process of using social-networking websites to engage potential customers and market and sell products to them..

Accepted Answer

Social med

Question 7

It is generally _____ important to maintain a formal demeanor on social networks like LinkedIn than it is on social networks like Facebook.

Accepted Answer

The answer of It is generally _____ important to maintain...

Question 8

_____ is designed to get Internet traffic to a firm's website by making it more visible in search engine results.

Accepted Answer

Search eng

Question 9

Email marketing is a type of _____ marketing.

Accepted Answer

The answer of Email marketing is a type of _____...

Question 10

Social media marketing is the process of using social-networking websites to engage potential customers.

Accepted Answer

A) True 
 B)False

Question 11

What do marketing professionals have to figure out each time a new social network is developed?

Accepted Answer

A) how it works 
B) what type of advertising it lends itself to 
C) what type of promotions it lends itself to 
D) what the financial return on using it will be 
E) all of the above 
A) how it works 
B) what type of advertising it lends itself to 
C) what type of promotions it lends itself to 
D) what the financial return on using it will be 
E) all of the above

Question 12

The following factor (s)can prevent a conversion from occurring:

Accepted Answer

A) Customers easily find what they are looking for on a site 
B) A website is slow 
C) The app for a website does not work 
D) options (a)and (b)only 
E) options (a),(b),and (c) 
A) Customers easily find what they are looking for on a site 
B) A website is slow 
C) The app for a website does not work 
D) options (a)and (b)only 
E) options (a),(b),and (c)

Question 13

The results of digital marketing are generally easier to measure because digital media is interactive.

Accepted Answer

A) True 
 B)False

Question 14

The algorithms of search engines are rarely adjusted.

Accepted Answer

A) True 
 B)False

Question 15

Email marketing is not very cost-effective.

Accepted Answer

A) True 
 B)False

Question 16

Text messages (SMS),multimedia messages (MMS),and search ads are commonly used _____ techniques.

Accepted Answer

The answer of Text messages (SMS),multimedia messages (MMS),and search ads...

Question 17

The benefit(s)of email marketing include(s)the following:

Accepted Answer

A) They are to administer. 
B) They can be easily personalized. 
C) They can be easily targeted to specific audiences. 
D) options (a)and (b)only 
E) options (a),(b),and (c) 
A) They are to administer. 
B) They can be easily personalized. 
C) They can be easily targeted to specific audiences. 
D) options (a)and (b)only 
E) options (a),(b),and (c)

Question 18

Provide some examples of how statistics can help companies improve their marketing campaigns.

Accepted Answer

The ability to examine statistics to see

Question 19

With regard to social media marketing,images are generally _____ engaging than text.

Accepted Answer

The answer of With regard to social media marketing,images are...

Question 20

Explain how quick response codes work.

Accepted Answer

Companies put quick response (QR)codes o

_____ is the biggest seller of pay-per-click advertising.

Describe how Progressive Insurance and AFLAC have made it more fun to research insurance products.

Email marketing is a type of direct marketing.

Advertisements that don't look like ads but instead blend into the content around them are called _____.

Which of the following is not a challenge in social media marketing?

_____ is the process of using social-networking websites to engage potential customers and market and sell products to them..

It is generally _____ important to maintain a formal demeanor on social networks like LinkedIn than it is on social networks like Facebook.

_____ is designed to get Internet traffic to a firm's website by making it more visible in search engine results.

Email marketing is a type of _____ marketing.

Social media marketing is the process of using social-networking websites to engage potential customers.

What do marketing professionals have to figure out each time a new social network is developed?

The following factor (s)can prevent a conversion from occurring:

The results of digital marketing are generally easier to measure because digital media is interactive.

The algorithms of search engines are rarely adjusted.

Email marketing is not very cost-effective.

Text messages (SMS),multimedia messages (MMS),and search ads are commonly used _____ techniques.

The benefit(s)of email marketing include(s)the following:

Provide some examples of how statistics can help companies improve their marketing campaigns.

With regard to social media marketing,images are generally _____ engaging than text.

Explain how quick response codes work.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 12: Digital Marketing

_____ is the biggest seller of pay-per-click advertising.

Describe how Progressive Insurance and AFLAC have made it more fun to research insurance products.

Email marketing is a type of direct marketing.

Advertisements that don't look like ads but instead blend into the content around them are called _____.

Which of the following is not a challenge in social media marketing?

_____ is the process of using social-networking websites to engage potential customers and market and sell products to them..

It is generally _____ important to maintain a formal demeanor on social networks like LinkedIn than it is on social networks like Facebook.

_____ is designed to get Internet traffic to a firm's website by making it more visible in search engine results.

Email marketing is a type of _____ marketing.

Social media marketing is the process of using social-networking websites to engage potential customers.

What do marketing professionals have to figure out each time a new social network is developed?

The following factor (s)can prevent a conversion from occurring:

The results of digital marketing are generally easier to measure because digital media is interactive.

The algorithms of search engines are rarely adjusted.

Email marketing is not very cost-effective.

Text messages (SMS),multimedia messages (MMS),and search ads are commonly used _____ techniques.

The benefit(s)of email marketing include(s)the following:

Provide some examples of how statistics can help companies improve their marketing campaigns.

With regard to social media marketing,images are generally _____ engaging than text.

Explain how quick response codes work.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters