Question 1

Research shows that in general, very few consumers enjoy shopping for the sake of shopping.

Accepted Answer

A) True 
 B)False

Question 2

List the ways in which problem recognition is triggered.

Accepted Answer

Problem recognition is trigger

Question 3

How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty?

Accepted Answer

The consumer may reduce disson

Question 4

Karen went shopping for a new cell phone. Upon entering her provider's retail store, she realized there just too many choices, and they all seemed just alike! She quickly became frustrated and ended up quickly choosing the phone she had seen advertised the most. What is Karen experiencing?

Accepted Answer

Karen is experiencing a special case of

Question 5

One of the main goals of marketing is to create needs and wants.

Accepted Answer

A) True 
 B)False

Question 6

A consumer's perceived utility function for a product rarely differs from his/her true utility function. When this occurs, a satisfaction paradox is created.

Accepted Answer

A) True 
 B)False

Question 7

A _____ is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others.

Accepted Answer

A)  determinant brand 
B)  ideal brand 
C)  parity product 
D)  compensatory product 
E)  None of the above is correct. 
A)  determinant brand 
B)  ideal brand 
C)  parity product 
D)  compensatory product 
E)  None of the above is correct.

Research shows that in general, very few consumers enjoy shopping for the sake of shopping.

List the ways in which problem recognition is triggered.

How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty?

Karen went shopping for a new cell phone. Upon entering her provider's retail store, she realized there just too many choices, and they all seemed just alike! She quickly became frustrated and ended up quickly choosing the phone she had seen advertised the most. What is Karen experiencing?

One of the main goals of marketing is to create needs and wants.

A consumer's perceived utility function for a product rarely differs from his/her true utility function. When this occurs, a satisfaction paradox is created.

A _____ is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 3: Overview of Consumer Decision Making

Research shows that in general, very few consumers enjoy shopping for the sake of shopping.

List the ways in which problem recognition is triggered.

How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty?

Karen went shopping for a new cell phone. Upon entering her provider's retail store, she realized there just too many choices, and they all seemed just alike! She quickly became frustrated and ended up quickly choosing the phone she had seen advertised the most. What is Karen experiencing?

One of the main goals of marketing is to create needs and wants.

A consumer's perceived utility function for a product rarely differs from his/her true utility function. When this occurs, a satisfaction paradox is created.

A _____ is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters