Exam 3: Overview of Consumer Decision Making

Select the stage of the consumer decision process that is represented by the observation, "It's really hard for me to get to class on time without a car.":

Fill in the missing step in the traditional model of consumer decision making: -- Problem solving -- _____ -- Evaluation of alternatives -- Purchase decision -- Post-purchase evaluation

The Expectancy Disconfirmation Model suggests that:

Why is variety seeking prevalent among parity product categories?

In the purchase decision stage of the traditional model of consumer decision making, the process always results in actual purchase followed by some post-purchase evaluation.

Lisa is very picky about her peanut butter. She believes that the brand she buys tastes much better than any other brand on the market. Lisa is clearly:

According to your readings, there is widespread agreement between Chinese and Western business people that much of Chinese ethical problems related to defective products are due to:

Prior knowledge and experience influences the extent to which consumers conduct external information searches during the decision process. Which group typically will spend the most time gathering information?

Which of the following is not an example of high intrinsic variety seeking?

Research shows that close proximity among stores can increase a consumer's external information search.

Cognitive dissonance tends to occur less for higher priced items.

Extreme degrees of novelty and complexity in the purchase situation can lessen the desire to engage in variety seeking.

Graph the four major types of consumer decision making based on information processing and involvement. Provide an example of each type of decision.

Kyle enjoys collecting antique furniture. He often spends whole weekends browsing through antique shops, thumbing through catalogs and attending estate auctions, even when he isn't actually in the market to purchase anything. This example represents what type of information search?

The two dimensional model of decision making discussed in your readings considers processing effort and involvement. What four types/categories of consumer decision making make up this model?

Consumers tend to engage in more variety seeking when they purchase products for themselves versus when they purchase products for others.

Purchases like engagement rings, new cars, and houses involve _____ consumer decision making.

Steve was initially happy with his newly purchased personal computer. It had all the features he wanted, including a large monitor and internal memory. But, as he was taking the computer out of the box, Steve noticed an advertisement in the local newspaper showing a similar computer for less than he paid. Suddenly, Steve began to doubt his purchase decision and feel anxious - maybe he had not gotten such a good deal and spent too much money on his purchase. Steve was experiencing:

Low cluster variance increases the likelihood of a consumer making a bad purchase decision.

Chris gets bored easily with his breakfast cereal. Every time he goes to the grocery store, he tries a new brand of cereal. Chris is most likely: