Exam 17: Biases in Managerial Decision Making

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In the context of a sea of numbers, verbal information will usually get lost because of the salience effect.

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When an event is ambiguous, what guides interpretations? What bias can this lead to?

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In preference reversal, subjects prefer one gamble when they anchor on outcomes and another when they anchor on probabilities.

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Define the availability heuristic.

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Basing predictions on memory usually leads to very accurate predictions.

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Overcorrection occurs when managers over analyze and over interpret their decision making processes.

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Which of the following heuristics involve judgments based on memory?

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Focusing only on one possibility and ignoring other possibilities is known as the common knowledge effect.

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After launching several new product failures, Bill believes he is "due" for a success. Bill is experiencing the gambler's fallacy.

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Information that stands out from the background is said to be:

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What is the difference between the dilution effect and the perseverance effect?

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Anchors rarely influence expert decision makers.

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Discuss the effects that often influence group decision making.

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According to the contrast effect, when outcomes are framed in terms of gains, people are risk-averse.

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Stores that experience extremely low sales in one sales period will typically perform better in the next sales period due to:

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Sample size is paid insufficient attention to when people rely heavily on the representativeness heuristic.

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Managers usually are able to express their opinions of job-related topics, despite situational pressures.

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Discuss the conditions that influence whether or not information is "vivid" for a manager engaging in decision making.

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When people that we meet remind us of old acquaintances because their mannerisms are similar, we often infer that these two people are likely to possess other similar characteristics.

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Which of the following is not a common group decision making problem?

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