Exam 17: Biases in Managerial Decision Making
Exam 1: The Study of Consumer Behavior81 Questions
Exam 2: Consumer Segmentation and Positioning90 Questions
Exam 3: Overview of Consumer Decision Making87 Questions
Exam 4: Consumer Evaluation and Choice87 Questions
Exam 5: Risk and Consumer Decision Making69 Questions
Exam 6: Consumer Perception and Attention94 Questions
Exam 7: Persuasion: Attitudes and Judgment90 Questions
Exam 8: Affect and Motivation89 Questions
Exam 9: The Role of Learning and Memory80 Questions
Exam 10: Automatic Information Processing80 Questions
Exam 11: The Role of Personality and Self-Concept85 Questions
Exam 12: The Role of Values and Culture93 Questions
Exam 13: Persuasion Through Social Influence88 Questions
Exam 14: Contemporary Marketing Strategies87 Questions
Exam 15: Consumer Behavior Online83 Questions
Exam 16: Consumer Behavior and Branding Strategy82 Questions
Exam 17: Biases in Managerial Decision Making71 Questions
Exam 18: Strategies for Improving Managerial Decision Making74 Questions
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In the context of a sea of numbers, verbal information will usually get lost because of the salience effect.
(True/False)
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When an event is ambiguous, what guides interpretations? What bias can this lead to?
(Essay)
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In preference reversal, subjects prefer one gamble when they anchor on outcomes and another when they anchor on probabilities.
(True/False)
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Basing predictions on memory usually leads to very accurate predictions.
(True/False)
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Overcorrection occurs when managers over analyze and over interpret their decision making processes.
(True/False)
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Which of the following heuristics involve judgments based on memory?
(Multiple Choice)
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Focusing only on one possibility and ignoring other possibilities is known as the common knowledge effect.
(True/False)
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After launching several new product failures, Bill believes he is "due" for a success. Bill is experiencing the gambler's fallacy.
(True/False)
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Information that stands out from the background is said to be:
(Multiple Choice)
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What is the difference between the dilution effect and the perseverance effect?
(Essay)
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According to the contrast effect, when outcomes are framed in terms of gains, people are risk-averse.
(True/False)
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Stores that experience extremely low sales in one sales period will typically perform better in the next sales period due to:
(Multiple Choice)
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Sample size is paid insufficient attention to when people rely heavily on the representativeness heuristic.
(True/False)
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Managers usually are able to express their opinions of job-related topics, despite situational pressures.
(True/False)
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Discuss the conditions that influence whether or not information is "vivid" for a manager engaging in decision making.
(Essay)
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When people that we meet remind us of old acquaintances because their mannerisms are similar, we often infer that these two people are likely to possess other similar characteristics.
(True/False)
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Which of the following is not a common group decision making problem?
(Multiple Choice)
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