Question 1

Compare and contrast traditional mass marketing and Internet marketing.

Accepted Answer

Traditional mass marketing uses tools li

Question 2

Liz loves to shop online. When she get on her favorite shopping web site, it is fun and effortless. When Liz shops online, she experiences:

Accepted Answer

A)  continuity 
B)  breeze 
C)  flow 
D)  continuance 
E)  ease 
A)  continuity 
B)  breeze 
C)  flow 
D)  continuance 
E)  ease

Question 3

The biggest difference between online stores and brick and mortar stores is that online stores offer greater _____ and greater _____.

Accepted Answer

A)  availability; accuracy 
B)  choice; customization 
C)  value; choice 
D)  opportunity; preference 
E)  discretion; evaluation 
A)  availability; accuracy 
B)  choice; customization 
C)  value; choice 
D)  opportunity; preference 
E)  discretion; evaluation

Question 4

The quality of experience goods can only be determined by long term use of the product.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not one of the main categories discussed in your readings that e-tailers need to focus on when designing a web site?

Accepted Answer

A)  Level of customization 
B)  Navigation 
C)  Information search 
D)  How information is organized to facilitate choice 
E)  All of the above are correct. 
A)  Level of customization 
B)  Navigation 
C)  Information search 
D)  How information is organized to facilitate choice 
E)  All of the above are correct.

Question 6

The relationship between prior knowledge and the amount of information search a consumer will engage in is a positive correlation.

Accepted Answer

A) True 
 B)False

Question 7

Online stores enable consumers to shop for products:

Accepted Answer

A)  across states 
B)  between cities 
C)  across country borders 
D)  between stores 
E)  All of the above are correct. 
A)  across states 
B)  between cities 
C)  across country borders 
D)  between stores 
E)  All of the above are correct.

Question 8

Electronic retailers are commonly referred by what term?

Accepted Answer

A)  I-tailers 
B)  E-tailers 
C)  Internet merchants 
D)  Bricks and mortar retailers 
E)  Interactivity agents 
A)  I-tailers 
B)  E-tailers 
C)  Internet merchants 
D)  Bricks and mortar retailers 
E)  Interactivity agents

Question 9

According to Glen Urban, former Dean of the MIT Sloan School of Management, how should firms respond to increased consumer power provided by the Internet?

Accepted Answer

The best way for firms to respond is to

Question 10

The cost of information search is based on how difficult it is to acquire information in terms of time.

Accepted Answer

A) True 
 B)False

Question 11

Panama used by Yahoo! is an example of online marketing that gives advertisers more control by allowing them to change strategies and keywords to adapt to changing consumer preferences.

Accepted Answer

A) True 
 B)False

Question 12

Cost transparency can actually lower brand loyalty.

Accepted Answer

A) True 
 B)False

Question 13

One outcome of relationship marketing programs is more one-to-one marketing or individualized transactions with customers.

Accepted Answer

A) True 
 B)False

Question 14

A recommendation agent is an interactive decision aid that helps consumers to eliminate options by using information about their personal preferences or about their prior purchase histories.

Accepted Answer

A) True 
 B)False

Question 15

A bottle of wine would be considered an experience good.

Accepted Answer

A) True 
 B)False

Question 16

The relationship between the online and offline efforts of a brand is symbiotic.

Accepted Answer

A) True 
 B)False

Question 17

Define the goals and objectives of e-tailers relating to consumer interactivity online.

Accepted Answer

High levels of interactivity on the Web

Question 18

E-tailers are more successful if they primarily sell _____, rather than _____ or _____.

Accepted Answer

A)  search goods, experience goods; information goods 
B)  search goods, experience goods, credence goods 
C)  experience goods, credence goods, online products 
D)  credence goods, experience goods, search goods 
E)  online products, information goods, search goods 
A)  search goods, experience goods; information goods 
B)  search goods, experience goods, credence goods 
C)  experience goods, credence goods, online products 
D)  credence goods, experience goods, search goods 
E)  online products, information goods, search goods

Question 19

In Internet marketing, _____ is when one party's response depends on the other party's response, and this helps both parties get the information they need when they need it.

Accepted Answer

A)  consistency 
B)  collaboration 
C)  apprehension 
D)  complacency 
E)  contingency 
A)  consistency 
B)  collaboration 
C)  apprehension 
D)  complacency 
E)  contingency

Question 20

Mike considers himself an expert on cell phones. He has extensive knowledge of the various providers and models. When it comes time to purchase a new cell phone, Mike will most likely engage in a(n_____ level of search information.

Accepted Answer

A)  moderate 
B)  high 
C)  low 
D)  none at all 
E)  None of the above is correct. 
A)  moderate 
B)  high 
C)  low 
D)  none at all 
E)  None of the above is correct.

Compare and contrast traditional mass marketing and Internet marketing.

Liz loves to shop online. When she get on her favorite shopping web site, it is fun and effortless. When Liz shops online, she experiences:

The biggest difference between online stores and brick and mortar stores is that online stores offer greater _ and greater _.

The quality of experience goods can only be determined by long term use of the product.

Which of the following is not one of the main categories discussed in your readings that e-tailers need to focus on when designing a web site?

The relationship between prior knowledge and the amount of information search a consumer will engage in is a positive correlation.

Online stores enable consumers to shop for products:

Electronic retailers are commonly referred by what term?

According to Glen Urban, former Dean of the MIT Sloan School of Management, how should firms respond to increased consumer power provided by the Internet?

The cost of information search is based on how difficult it is to acquire information in terms of time.

Panama used by Yahoo! is an example of online marketing that gives advertisers more control by allowing them to change strategies and keywords to adapt to changing consumer preferences.

Cost transparency can actually lower brand loyalty.

One outcome of relationship marketing programs is more one-to-one marketing or individualized transactions with customers.

A recommendation agent is an interactive decision aid that helps consumers to eliminate options by using information about their personal preferences or about their prior purchase histories.

A bottle of wine would be considered an experience good.

The relationship between the online and offline efforts of a brand is symbiotic.

Define the goals and objectives of e-tailers relating to consumer interactivity online.

E-tailers are more successful if they primarily sell ___, rather than _ or ___.

In Internet marketing, _____ is when one party's response depends on the other party's response, and this helps both parties get the information they need when they need it.

Mike considers himself an expert on cell phones. He has extensive knowledge of the various providers and models. When it comes time to purchase a new cell phone, Mike will most likely engage in a(n_____ level of search information.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 15: Consumer Behavior Online

Compare and contrast traditional mass marketing and Internet marketing.

Liz loves to shop online. When she get on her favorite shopping web site, it is fun and effortless. When Liz shops online, she experiences:

The biggest difference between online stores and brick and mortar stores is that online stores offer greater _____ and greater _____.

The quality of experience goods can only be determined by long term use of the product.

Which of the following is not one of the main categories discussed in your readings that e-tailers need to focus on when designing a web site?

The relationship between prior knowledge and the amount of information search a consumer will engage in is a positive correlation.

Online stores enable consumers to shop for products:

Electronic retailers are commonly referred by what term?

According to Glen Urban, former Dean of the MIT Sloan School of Management, how should firms respond to increased consumer power provided by the Internet?

The cost of information search is based on how difficult it is to acquire information in terms of time.

Panama used by Yahoo! is an example of online marketing that gives advertisers more control by allowing them to change strategies and keywords to adapt to changing consumer preferences.

Cost transparency can actually lower brand loyalty.

One outcome of relationship marketing programs is more one-to-one marketing or individualized transactions with customers.

A recommendation agent is an interactive decision aid that helps consumers to eliminate options by using information about their personal preferences or about their prior purchase histories.

A bottle of wine would be considered an experience good.

The relationship between the online and offline efforts of a brand is symbiotic.

Define the goals and objectives of e-tailers relating to consumer interactivity online.

E-tailers are more successful if they primarily sell _____, rather than _____ or _____.

In Internet marketing, _____ is when one party's response depends on the other party's response, and this helps both parties get the information they need when they need it.

Mike considers himself an expert on cell phones. He has extensive knowledge of the various providers and models. When it comes time to purchase a new cell phone, Mike will most likely engage in a(n_____ level of search information.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

The biggest difference between online stores and brick and mortar stores is that online stores offer greater _ and greater _.

E-tailers are more successful if they primarily sell ___, rather than _ or ___.