Exam 15: Consumer Behavior Online

Consumer advocacy programs can benefit all companies.

A frozen dinner would most likely be considered a:

The quality of _____ can be examined by simply examining the product or a picture of the product.

Traditional mass marketing uses tools like television, radio, newspapers and magazines to deliver a(n) _____ message to consumers about product benefits.

In comparing two online e-tailers, Walmart.com vs. DeepDiscounts.com, Walmart.com should be considered the better online business based on brand name reputation and the fact that Walmart has a brick and mortar store.

Interactivity makes it easy for consumers to provide e-tailers with the information that they want- including credit card numbers, e-mail addresses, shipping addresses, personal preferences, and purchase histories.

Which of the following would most likely be considered a credence product?

A comparison matrix is a reporting aid that helps consumers evaluate reviews of a product by providing a Consumer Reports style brand-by-attribute matrix that makes the decision for the customer as to which brand is best.

If an online business wanted to be successful, the company would be best served to have:

Discuss the ways in which the Internet has increased consumer power.

As easy of comparison shopping increases, cost transparency decreases.

The quality of _____, can only be determined by touching, feeling, or using the product.

Use of a risk-free return policy to build trust and to assure consumers that its products are of high quality would be an effective way to sell an experience good for an e-tailer.

Consumers are less likely to use a compensatory strategy if a web site is organized by options rather than by attributes.

When online shopping, consumers tend to "click" on more options when alternatives are:

According to your readings, in a recent study of online retailers by BizRate.com, it was found that online business success depends on the brand being sold, the number of products sold by the e-tailer, and the quickness with which consumers could navigate the web site.

Explain the differences between a recommendation agent and a comparison matrix.

_____ involves building stronger relationships with consumers by using information technology and improved business processes.

Flow is experienced when people perform an activity skillfully with in-depth thought and effort.

Research on traditional advertising has shown that _____, increases price sensitivity and encourages consumers to purchase the less expensive brand.