Question 1

Alonzo has just been assigned to create a blog to use for market research and viral marketing.What advice would you give him?

Accepted Answer

A) Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products. 
B) Use a variety of hard-sell tactics to get the word out about his company's products. 
C) Realize that blogs are useful for getting feedback only from customers,not industry experts. 
D) Alonzo should follow all these suggestions. 
A) Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products. 
B) Use a variety of hard-sell tactics to get the word out about his company's products. 
C) Realize that blogs are useful for getting feedback only from customers,not industry experts. 
D) Alonzo should follow all these suggestions. A

Question 2

What is the most accurate statement about podcasts?

Accepted Answer

A) Podcasts are the most popular and widely used segment of Web 2.0. 
B) Audio and video files must be played on Apple's iPod. 
C) Podcasts are featured on media websites and company portals or shared on blogs and social networking sites. 
D) All podcasts are prerecorded and then streamed over the Web. 
A) Podcasts are the most popular and widely used segment of Web 2.0. 
B) Audio and video files must be played on Apple's iPod. 
C) Podcasts are featured on media websites and company portals or shared on blogs and social networking sites. 
D) All podcasts are prerecorded and then streamed over the Web. C

Question 3

Jeff is starting a new business blog and wants to be able to compete with established blog sites.He has asked for your advice.What should you tell him?

Accepted Answer

A) Choose one topic and stick with it to give your blog stability. 
B) It is better to post long messages infrequently than to post short messages frequently. 
C) Avoid providing links to other blogs. 
D) Use a commercial hosting site such as Blogger,Tumblr,or WordPress. 
A) Choose one topic and stick with it to give your blog stability. 
B) It is better to post long messages infrequently than to post short messages frequently. 
C) Avoid providing links to other blogs. 
D) Use a commercial hosting site such as Blogger,Tumblr,or WordPress. D

Question 4

Messages in today's digital age are shorter and more frequent than in the past.

Accepted Answer

A) True 
 B)False

Question 5

A(n)________ is a website with journal entries usually written by one person with comments added by others.

Accepted Answer

The answer of A(n)________ is a website with journal entries...

Question 6

To use digital media effectively and safely,you should avoid ________.

Accepted Answer

A) opening attachments sent by e-mail 
B) downloading free software and utilities to company machines 
C) sharing files 
D) all of these practices 
A) opening attachments sent by e-mail 
B) downloading free software and utilities to company machines 
C) sharing files 
D) all of these practices

Question 7

More accurate and descriptive terms for podcasting are ________ for audio content and vcasting for video content.

Accepted Answer

The answer of More accurate and descriptive terms for podcasting...

Question 8

Blog posts can benefit from the ________ pattern by emphasizing the big news up front,supported with specifics and background information.

Accepted Answer

The answer of Blog posts can benefit from the ________...

Question 9

Which of the following is the most effective closing for an e-mail message?

Accepted Answer

A) Please do not hesitate to call if you have any questions. 
B) Please let me know at your earliest convenience. 
C) Please send your time sheet to me by August 31 so that we can process your paycheck. 
D) Please let me know if I can be of further assistance. 
A) Please do not hesitate to call if you have any questions. 
B) Please let me know at your earliest convenience. 
C) Please send your time sheet to me by August 31 so that we can process your paycheck. 
D) Please let me know if I can be of further assistance.

Question 10

Podcasts can be played only on iPods.

Accepted Answer

A) True 
 B)False

Question 11

Instant messaging is more interactive and immediate than e-mail.

Accepted Answer

A) True 
 B)False

Question 12

Today,________ of hiring managers use social media as part of their screening processes.

Accepted Answer

A) ​about 25 percent 
B) about 50 percent 
C) about 75 percent 
D) over 90 percent 
A) ​about 25 percent 
B) about 50 percent 
C) about 75 percent 
D) over 90 percent

Question 13

Karen,a real estate agent,wants to create simple podcasts that will allow her clients to take virtual tours of available properties.What should she focus on first?

Accepted Answer

A) Providing quality content with an authentic voice 
B) Increasing sales and maximizing her commissions 
C) Choosing the most expensive properties 
D) Making sure all of her clients have smartphones 
A) Providing quality content with an authentic voice 
B) Increasing sales and maximizing her commissions 
C) Choosing the most expensive properties 
D) Making sure all of her clients have smartphones

Question 14

An example of a social online community intended specifically for professional audiences is ________.

Accepted Answer

A) Tumblr 
B) LinkedIn 
C) Facebook 
D) Web 2.0 
A) Tumblr 
B) LinkedIn 
C) Facebook 
D) Web 2.0

Question 15

A(n)________ is a digital media file that is distributed over the Internet and downloaded on portable media players and personal computers.

Accepted Answer

The answer of A(n)________ is a digital media file that...

Question 16

You receive a suspicious text message from an unknown sender asking you to click on a link to access your current credit score.This is likely an example of ________.

Accepted Answer

A) marketing 
B) phishing 
C) liability 
D) malware 
A) marketing 
B) phishing 
C) liability 
D) malware

Question 17

Potential risks for businesses that use social media include productivity loss,embarrassment if employees make damaging posts,and ________.

Accepted Answer

A) weakened recruiting efforts 
B) higher technical support costs 
C) attracting the wrath of a huge Internet audience 
D) losing older employees 
A) weakened recruiting efforts 
B) higher technical support costs 
C) attracting the wrath of a huge Internet audience 
D) losing older employees

Question 18

Memos are necessary for important internal messages that ________.

Accepted Answer

A) are too long for e-mail 
B) demand formality 
C) inform employees who don't may not have access to e-mail 
D) meet all of these criteria 
A) are too long for e-mail 
B) demand formality 
C) inform employees who don't may not have access to e-mail 
D) meet all of these criteria

Question 19

An advantage of business blogs is that they ________.

Accepted Answer

A) potentially reach a far-flung,vast audience 
B) are exempt from possible legal litigation 
C) are easy to maintain 
D) All are advantages of business blogs. 
A) potentially reach a far-flung,vast audience 
B) are exempt from possible legal litigation 
C) are easy to maintain 
D) All are advantages of business blogs.

Question 20

Blogs should provide fresh content regularly.

Accepted Answer

A) True 
 B)False

Alonzo has just been assigned to create a blog to use for market research and viral marketing.What advice would you give him?

What is the most accurate statement about podcasts?

Jeff is starting a new business blog and wants to be able to compete with established blog sites.He has asked for your advice.What should you tell him?

Messages in today's digital age are shorter and more frequent than in the past.

A(n)________ is a website with journal entries usually written by one person with comments added by others.

To use digital media effectively and safely,you should avoid ________.

More accurate and descriptive terms for podcasting are ________ for audio content and vcasting for video content.

Blog posts can benefit from the ________ pattern by emphasizing the big news up front,supported with specifics and background information.

Which of the following is the most effective closing for an e-mail message?

Podcasts can be played only on iPods.

Instant messaging is more interactive and immediate than e-mail.

Today,________ of hiring managers use social media as part of their screening processes.

Karen,a real estate agent,wants to create simple podcasts that will allow her clients to take virtual tours of available properties.What should she focus on first?

An example of a social online community intended specifically for professional audiences is ________.

A(n)________ is a digital media file that is distributed over the Internet and downloaded on portable media players and personal computers.

You receive a suspicious text message from an unknown sender asking you to click on a link to access your current credit score.This is likely an example of ________.

Potential risks for businesses that use social media include productivity loss,embarrassment if employees make damaging posts,and ________.

Memos are necessary for important internal messages that ________.

An advantage of business blogs is that they ________.

Blogs should provide fresh content regularly.

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Positive Messages

Negative Messages

Persuasive and Sales Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following Up

Filters

Exam 7: Electronic Messages and Digital Media

Alonzo has just been assigned to create a blog to use for market research and viral marketing.What advice would you give him?

What is the most accurate statement about podcasts?

Jeff is starting a new business blog and wants to be able to compete with established blog sites.He has asked for your advice.What should you tell him?

Messages in today's digital age are shorter and more frequent than in the past.

A(n)________ is a website with journal entries usually written by one person with comments added by others.

To use digital media effectively and safely,you should avoid ________.

More accurate and descriptive terms for podcasting are ________ for audio content and vcasting for video content.

Blog posts can benefit from the ________ pattern by emphasizing the big news up front,supported with specifics and background information.

Which of the following is the most effective closing for an e-mail message?

Podcasts can be played only on iPods.

Instant messaging is more interactive and immediate than e-mail.

Today,________ of hiring managers use social media as part of their screening processes.

Karen,a real estate agent,wants to create simple podcasts that will allow her clients to take virtual tours of available properties.What should she focus on first?

An example of a social online community intended specifically for professional audiences is ________.

A(n)________ is a digital media file that is distributed over the Internet and downloaded on portable media players and personal computers.

You receive a suspicious text message from an unknown sender asking you to click on a link to access your current credit score.This is likely an example of ________.

Potential risks for businesses that use social media include productivity loss,embarrassment if employees make damaging posts,and ________.

Memos are necessary for important internal messages that ________.

An advantage of business blogs is that they ________.

Blogs should provide fresh content regularly.

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Positive Messages

Negative Messages

Persuasive and Sales Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following Up

Filters