Exam 3: From Exposure to Comprehension

____ would be more appropriate in environments like doctors' offices,where having consumers feel calm and having them spend time making decisions is desirable.

German consumers tend to avoid ads more than their American counterparts do.

The market researcher for a candy bar manufacturer discovered that ten cents was the minimum price increase that consumers would notice.This is known as a just noticeable increase or a(n)

Exposure to television commercials is greatest at the beginning and end of a commercial break.

____ refers to the fact that individuals have a need to organize perceptions so that they form a meaningful whole.

Exposure to commercials is greatest when they are placed

____ is defined as the degree of detail and specificity about the stimulus.

What are perceptual thresholds and how are they relevant in the context of consumer behavior?

____ refers to the fact that people often group stimuli to form a unified picture or impression.

Consumers are bored with XXX Company's advertising.Your boss is requesting you present him with three ways to change this situation.

Rhetorical questions capture consumers' attention by

Consumers tend not to perceive a single stimulus in isolation; rather,it is organized and integrated in the context of other stimuli around it.Outline this process,detailing some of the basic principles.

Oftentimes a very attractive person in an ad will be the focal point of attention,whereas the brand name will be relatively unnoticed.This principle of ____ suggests that marketers should want the opposite to occur.

Research has shown that consumers who ____ are more likely to evaluate both the stores and the salesperson positively.

When Betty had a cold,she went to the grocery store to buy some nighttime cold medication.She saw both a national brand and the store brand on the shelf in similar green triangular bottles.Betty assumed that the medications were the same because of the similar bottles,so bought the less expensive store brand.When she used it that evening,she realized it was not as effective as the national brand.What perceptual organization principle played a role in Betty's choice?

Surprising stimuli can affect consumers' processing of that stimuli in both good and bad ways.Describe two things that make a stimulus surprising and their effects on consumers.

Kraft foods quit advertising Oreo cookies on television shows targeted to kids 12 and under due to pressure from parents.

Music that ____ can increase sales by as much as 38 percent.

Yoplait's yogurt container is opposite in shape to other yogurt containers (narrower at the top than at the bottom).This is an example of ____ in marketing stimuli.

Product placement in video games is an emerging trend.