Exam 7: Measurement
Exam 1: An Introduction to Communication Research35 Questions
Exam 2: Empirical Research38 Questions
Exam 3: Research Ethics37 Questions
Exam 4: Searching for Previous Research and American Psychological Association Style38 Questions
Exam 5: Research Structure and Literature Reviews37 Questions
Exam 6: Variables36 Questions
Exam 7: Measurement38 Questions
Exam 8: Reliability and Validity36 Questions
Exam 9: Survey Research40 Questions
Exam 10: Content Analysis37 Questions
Exam 11: Experimental Design40 Questions
Exam 12: Sampling Methods37 Questions
Exam 13: Hypothesis Testing39 Questions
Exam 14: Descriptive Statistics37 Questions
Exam 15: Chi-Square 2 Test of Independence37 Questions
Exam 16: Independent Samples T Tests34 Questions
Exam 17: One-Way Analysis of Variance34 Questions
Exam 18: Correlation35 Questions
Exam 19: Regression34 Questions
Exam 20: Presenting Research38 Questions
Exam 21: Statistical Tests and Concepts in Research Analysis77 Questions
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Explain the difference between conceptualization and operationalization.
(Essay)
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Which type of statistical test assumes that the level of measurement employed in obtaining the data was at the interval/ratio level?
(Multiple Choice)
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Match each of the following terms with the correct statement.
-Trait Behavior
(Multiple Choice)
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Which famous researcher is credited with examining the idea of variation or the idea that certain traits and attributes are selected to be passed from one generation to the next while others are not?
(Multiple Choice)
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Explain the three forms of operationalization. Provide your own examples.
(Essay)
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What is a tool used for measurement of mental functions like attitudes, beliefs, cognitive knowledge, perceived knowledge, and personality/behavioral traits?
(Multiple Choice)
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Which important scholar to the history of measurement first strived to measure individual differences?
(Multiple Choice)
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In her study, Rachel uses the following measure:
The current President is:
Angry 1 2 3 4 5 6 7 Cheerful
Annoyed 1 2 3 4 5 6 7 Gratified
Troubled 1 2 3 4 5 6 7 Satisfied
The answers for each of these three items are added together to create a single score Rachel calls "attitude towards the president." What level of variable is Rachel using in her study?
(Multiple Choice)
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Susan's measure is designed to measure three distinct concepts. Previous research demonstrated that each of these distinct subscales exists within the measure Susan is using. What statistical test would have been conducted to ensure the three subscales really exist?
(Multiple Choice)
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In his study, Geraldo uses the following measure:
When it comes to higher education, I feel:
Positive 1 2 3 4 5 6 7 Negative
Favorable 1 2 3 4 5 6 7 Unfavorable
The answers for each of these two items are added together to create a single score Geraldo calls "attitude towards higher education." What type of measure is Geraldo using in his study?
(Multiple Choice)
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Create a semantic differential scale to measure an individual's communication satisfaction with one's sibling.
(Essay)
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Which well-known researcher is credited with first using mental measures?
(Multiple Choice)
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State behavior is behavior that is assumed to be consistent across contexts and specific situations within particular constructs.
(True/False)
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What type of variable is one that a researcher cannot directly observe but that can be inferred from other variables that can be observed/measure?
(Multiple Choice)
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The purpose of a scalogram is to create a series of beliefs about a single topic starting with very strong and moving to very weak.
(True/False)
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What is the detailed description of the research procedures necessary to assign units of analysis to the categories of a variable in order to represent conceptual properties?
(Multiple Choice)
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Robert Woodworth was commissioned by the American Psychological Association on behalf of the U.S. military to create a measure of emotional stability that could be used to test new recruits during World War I.
(True/False)
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