Question 1

According to Neuendorf (2002), which of the following is NOT a step that a content analyst must complete to correctly conduct a content analysis?

Accepted Answer

A) theory and rationale 
B) conceptualization 
C) coding schemes 
D) publication 
A) theory and rationale 
B) conceptualization 
C) coding schemes 
D) publication

Question 2

To help train his two coders, Rodney pulls out a number of examples for the two to code as a group. However, before they can do this, Rodney creates a short document clearly describing how the coders should code the various message found in the set of artifacts. What is this document called?

Accepted Answer

A) codebook 
B) coding form 
C) coding dictionary 
D) code document 
A) codebook 
B) coding form 
C) coding dictionary 
D) code document

Question 3

Match each of the following terms with the correct statement.
-Sample Coding

Accepted Answer

A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way. 
A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way.

Question 4

If you are using three or more coders in a content analysis, what is the most appropriate tool for determining intercoder reliability?

Accepted Answer

A) Krippendorff's alpha 
B) Cohen's alpha 
C) Cohen's kappa 
D) Krippendorff's kappa 
A) Krippendorff's alpha 
B) Cohen's alpha 
C) Cohen's kappa 
D) Krippendorff's kappa

Question 5

Match each of the following terms with the correct statement.
-Operationalization

Accepted Answer

A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way. 
A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way.

Question 6

Which of the following is not a common problem with coders?

Accepted Answer

A) coder misinterpretations 
B) coder inattention 
C) coder fatigue 
D) low reliability coefficients 
A) coder misinterpretations 
B) coder inattention 
C) coder fatigue 
D) low reliability coefficients

Question 7

Match each of the following terms with the correct statement.
-Conceptualization

Accepted Answer

A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way. 
A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way.

Question 8

After Nat has clearly defined all of the variables in his study and decided on how to best measure his variables, he creates an informational check-off sheet to explain the operationalization in a very clear and succinct way. What has Nat created?

Accepted Answer

A) codebook 
B) coding form 
C) code catalog 
D) operationalization sheet 
A) codebook 
B) coding form 
C) code catalog 
D) operationalization sheet

Question 9

Create a codebook and coding form for a study examining the weight of models in print advertisements.

Accepted Answer

Codebook for Study on Weight of Models i

Question 10

At what stage of a content analysis does a researcher develop and clarify the concepts of her or his germinal idea.

Accepted Answer

A) theory and rationale 
B) conceptualization 
C) operationalization 
D) coding schemes 
A) theory and rationale 
B) conceptualization 
C) operationalization 
D) coding schemes

Question 11

Match each of the following terms with the correct statement.
-Intercoder Reliability

Accepted Answer

A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way. 
A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way.

Question 12

Nat's content analysis encounters the problem of low intercoder reliability. Which of the tips should Nat NOT follow?

Accepted Answer

A) if one coder is not following the codebook, consider removing him or her from the project 
B) discuss how the data were coded with each coder 
C) retrain the coders 
D) scrap the research study and start all over 
A) if one coder is not following the codebook, consider removing him or her from the project 
B) discuss how the data were coded with each coder 
C) retrain the coders 
D) scrap the research study and start all over

Question 13

Researchers have used content analysis to study the physical attributes of violent video game characters.

Accepted Answer

A) True 
 B)False

Question 14

Match each of the following terms with the correct statement.
-Coding

Accepted Answer

A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way. 
A) Detailed description of the research operations to assign units of analysis to the categories of a variable in order to represent conceptual properties. 
B) A number of pieces of data prepared prior to the practice coding session for use in training coders. 
C) Determining whether multiple coders are actually perceiving data in the same way. 
D) The development and clarification of concepts of your germinal idea. 
E) The process a researcher goes through to group variables of interest in a consistent way.

Question 15

Content analysis is dependent upon the scientific method.

Accepted Answer

A) True 
 B)False

Question 16

Content analysis may be conducted on any type of message.

Accepted Answer

A) True 
 B)False

Question 17

Nat is using content analysis to investigate types of self-disclosure among leading characters in prime-time television shows. In which step of his study should Nat define self-disclosure?

Accepted Answer

A) theory and rationale 
B) conceptualization 
C) operationalization 
D) coding schemes 
A) theory and rationale 
B) conceptualization 
C) operationalization 
D) coding schemes

According to Neuendorf (2002), which of the following is NOT a step that a content analyst must complete to correctly conduct a content analysis?

To help train his two coders, Rodney pulls out a number of examples for the two to code as a group. However, before they can do this, Rodney creates a short document clearly describing how the coders should code the various message found in the set of artifacts. What is this document called?

Match each of the following terms with the correct statement. -Sample Coding

If you are using three or more coders in a content analysis, what is the most appropriate tool for determining intercoder reliability?

Match each of the following terms with the correct statement. -Operationalization

Which of the following is not a common problem with coders?

Match each of the following terms with the correct statement. -Conceptualization

After Nat has clearly defined all of the variables in his study and decided on how to best measure his variables, he creates an informational check-off sheet to explain the operationalization in a very clear and succinct way. What has Nat created?

Create a codebook and coding form for a study examining the weight of models in print advertisements.

At what stage of a content analysis does a researcher develop and clarify the concepts of her or his germinal idea.

Match each of the following terms with the correct statement. -Intercoder Reliability

Nat's content analysis encounters the problem of low intercoder reliability. Which of the tips should Nat NOT follow?

Researchers have used content analysis to study the physical attributes of violent video game characters.

Match each of the following terms with the correct statement. -Coding

Content analysis is dependent upon the scientific method.

Content analysis may be conducted on any type of message.

Nat is using content analysis to investigate types of self-disclosure among leading characters in prime-time television shows. In which step of his study should Nat define self-disclosure?

An Introduction to Communication Research

Empirical Research

Research Ethics

Searching for Previous Research and American Psychological Association Style

Research Structure and Literature Reviews

Variables

Measurement

Reliability and Validity

Survey Research

Experimental Design

Sampling Methods

Hypothesis Testing

Descriptive Statistics

Chi-Square 2 Test of Independence

Independent Samples T Tests

One-Way Analysis of Variance

Correlation

Regression

Presenting Research

Statistical Tests and Concepts in Research Analysis

Filters

Exam 10: Content Analysis

According to Neuendorf (2002), which of the following is NOT a step that a content analyst must complete to correctly conduct a content analysis?

To help train his two coders, Rodney pulls out a number of examples for the two to code as a group. However, before they can do this, Rodney creates a short document clearly describing how the coders should code the various message found in the set of artifacts. What is this document called?

Match each of the following terms with the correct statement. -Sample Coding

If you are using three or more coders in a content analysis, what is the most appropriate tool for determining intercoder reliability?

Match each of the following terms with the correct statement. -Operationalization

Which of the following is not a common problem with coders?

Match each of the following terms with the correct statement. -Conceptualization

After Nat has clearly defined all of the variables in his study and decided on how to best measure his variables, he creates an informational check-off sheet to explain the operationalization in a very clear and succinct way. What has Nat created?

Create a codebook and coding form for a study examining the weight of models in print advertisements.

At what stage of a content analysis does a researcher develop and clarify the concepts of her or his germinal idea.

Match each of the following terms with the correct statement. -Intercoder Reliability

Nat's content analysis encounters the problem of low intercoder reliability. Which of the tips should Nat NOT follow?

Researchers have used content analysis to study the physical attributes of violent video game characters.

Match each of the following terms with the correct statement. -Coding

Content analysis is dependent upon the scientific method.

Content analysis may be conducted on any type of message.

Nat is using content analysis to investigate types of self-disclosure among leading characters in prime-time television shows. In which step of his study should Nat define self-disclosure?

An Introduction to Communication Research

Empirical Research

Research Ethics

Searching for Previous Research and American Psychological Association Style

Research Structure and Literature Reviews

Variables

Measurement

Reliability and Validity

Survey Research

Experimental Design

Sampling Methods

Hypothesis Testing

Descriptive Statistics

Chi-Square 2 Test of Independence

Independent Samples T Tests

One-Way Analysis of Variance

Correlation

Regression

Presenting Research

Statistical Tests and Concepts in Research Analysis

Filters