Question 1

If Adeline observes a class, collects questionnaire data, and conducts interviews, which qualitative methodology is she using?

Accepted Answer

A) focus group 
B) open-ended questionnaire 
C) observer 
D) triangulation 
A) focus group 
B) open-ended questionnaire 
C) observer 
D) triangulation

Question 2

Match each of the following terms with the correct statement.
-Big Data

Accepted Answer

A) Information that provides context for other pieces of data generated. 
B) Branch of science involving the creation of algorithms that enable a computer to learn and make decisions when exposed to new data. 
C) The purposeful use of user-interface designs of various forms of technology that help guide consumers' decision-making processes and behaviors in digital environments. 
D) Data analytics designed to determine possible courses of action and what the ramifications of these different courses of action would be. 
E) Data that are simply too large to store on a single computer and are beyond the scope of traditional statistical research software. 
A) Information that provides context for other pieces of data generated. 
B) Branch of science involving the creation of algorithms that enable a computer to learn and make decisions when exposed to new data. 
C) The purposeful use of user-interface designs of various forms of technology that help guide consumers' decision-making processes and behaviors in digital environments. 
D) Data analytics designed to determine possible courses of action and what the ramifications of these different courses of action would be. 
E) Data that are simply too large to store on a single computer and are beyond the scope of traditional statistical research software.

Question 3

Match each of the following terms with the correct statement.
-Law of Parsimony

Accepted Answer

A) Statistical test in which a researcher has multiple nominal independent variables and one interval/ration dependent variable. 
B) Scientists should look for the simplest assumption in the formulation of a theory and the simplest test to interpret data. 
C) Statistical test with two or more related dependent variables. 
D) A possible predictive or explanatory variable that is observed rather than manipulated but that can have an effect on the dependent variable. 
E) Statistical test with one dependent variable. 
A) Statistical test in which a researcher has multiple nominal independent variables and one interval/ration dependent variable. 
B) Scientists should look for the simplest assumption in the formulation of a theory and the simplest test to interpret data. 
C) Statistical test with two or more related dependent variables. 
D) A possible predictive or explanatory variable that is observed rather than manipulated but that can have an effect on the dependent variable. 
E) Statistical test with one dependent variable.

Question 4

Factor analysis is a technique needed in research measures creation.

Accepted Answer

A) True 
 B)False

Question 5

Describe the difference between human-generated and machine-generated data.

Accepted Answer

Human-generated data and machine-generat

Question 6

What are the three threads of inquiry? Define each.

Accepted Answer

The three threads of inquiry refer to th

Question 7

Which of the following is the best definition of data science?

Accepted Answer

A) a set of tools used to make predictions about the future 
B) descriptions of data 
C) data used to determine the possible courses of action and the ramifications of varying courses of action 
D) a field that extracts knowledge from data 
A) a set of tools used to make predictions about the future 
B) descriptions of data 
C) data used to determine the possible courses of action and the ramifications of varying courses of action 
D) a field that extracts knowledge from data

Question 8

Robert conducted a test on organizational friendships. He wants to find the relationship between organizational friendship (friendship prevalence and friendship opportunity) and organizational culture (task and relational). In essence, he has four interval scales he is examining: two for organizational friendship and two for organizational culture. Since he is attempting to examine four variables, which test would be the most parsimonious?

Accepted Answer

A) one canonical correlation 
B) two multiple linear regressions 
C) two canonical correlations 
D) six bivariate correlations 
A) one canonical correlation 
B) two multiple linear regressions 
C) two canonical correlations 
D) six bivariate correlations

Question 9

Which of the following is NOT a characteristic of qualitative research?

Accepted Answer

A) natural setting 
B) researcher as participant 
C) subject-based communication 
D) selected inclusion 
A) natural setting 
B) researcher as participant 
C) subject-based communication 
D) selected inclusion

Question 10

Qualitative research methods involve open-ended questionnaires. Which focal point of open-ended questions is described as the researcher trying to achieve intimacy with the participant?

Accepted Answer

A) natural setting 
B) subjects are able to qualify their answers 
C) selected 
D) parasocial relationship 
A) natural setting 
B) subjects are able to qualify their answers 
C) selected 
D) parasocial relationship

Question 11

Which of the following is the best definition of prescriptive analytics?

Accepted Answer

A) a set of tools used to make predictions about the future 
B) descriptions of data 
C) data used to determine the possible courses of action and the ramifications of varying courses of action 
D) a field that extracts knowledge from data 
A) a set of tools used to make predictions about the future 
B) descriptions of data 
C) data used to determine the possible courses of action and the ramifications of varying courses of action 
D) a field that extracts knowledge from data

Question 12

Explain three commonly shared characteristics of qualitative research.

Accepted Answer

Three commonly shared characteristics of

Question 13

If you have two sets of multiple variables between which you want to find a relationship, which is the most parsimonious test to conduct?

Accepted Answer

A) a series of linear regressions 
B) a series of Pearson product-moment correlations 
C) a series of multiple linear regressions 
D) a canonical correlation 
A) a series of linear regressions 
B) a series of Pearson product-moment correlations 
C) a series of multiple linear regressions 
D) a canonical correlation

Question 14

Match each of the following terms with the correct statement.
-Metadata

Accepted Answer

A) Information that provides context for other pieces of data generated. 
B) Branch of science involving the creation of algorithms that enable a computer to learn and make decisions when exposed to new data. 
C) The purposeful use of user-interface designs of various forms of technology that help guide consumers' decision-making processes and behaviors in digital environments. 
D) Data analytics designed to determine possible courses of action and what the ramifications of these different courses of action would be. 
E) Data that are simply too large to store on a single computer and are beyond the scope of traditional statistical research software. 
A) Information that provides context for other pieces of data generated. 
B) Branch of science involving the creation of algorithms that enable a computer to learn and make decisions when exposed to new data. 
C) The purposeful use of user-interface designs of various forms of technology that help guide consumers' decision-making processes and behaviors in digital environments. 
D) Data analytics designed to determine possible courses of action and what the ramifications of these different courses of action would be. 
E) Data that are simply too large to store on a single computer and are beyond the scope of traditional statistical research software.

Question 15

Milika is conducting a research study to determine whether or not a student's communication apprehension will decrease over the course of a term in a public speaking class. Milika chooses
To test the students' communication apprehension at the beginning of the term, toward the middle of the term, and again at the end of the term. Which test would be the most appropriate statistical test for Milika to conduct?

Accepted Answer

A) one-way ANOVA 
B) MANOVA 
C) repeated measures ANOVA 
D) factorial ANOVA 
A) one-way ANOVA 
B) MANOVA 
C) repeated measures ANOVA 
D) factorial ANOVA

Question 16

Which of the following is the best definition of data analytics?

Accepted Answer

A) a set of tools used to make predictions about the future 
B) descriptions of data 
C) data used to determine the possible courses of action and the ramifications of varying courses of action 
D) a field that extracts knowledge from data 
A) a set of tools used to make predictions about the future 
B) descriptions of data 
C) data used to determine the possible courses of action and the ramifications of varying courses of action 
D) a field that extracts knowledge from data

Question 17

Explain Doug Laney's 3 Vs of Big Data.

Accepted Answer

Doug Laney, a former analyst at Gartner,

Question 18

Which statistical test allows a researcher to examine differences using one or more nominal independent variables with one or more dependent variables?

Accepted Answer

A) one-way ANOVA 
B) MANOVA 
C) repeated measures ANOVA 
D) factorial ANOVA 
A) one-way ANOVA 
B) MANOVA 
C) repeated measures ANOVA 
D) factorial ANOVA

Question 19

Big data is simply a large data set that can be managed in Microsoft Excel or Access.

Accepted Answer

A) True 
 B)False

Question 20

Match each of the following terms with the correct statement.
-Critical Research

Accepted Answer

A) Focuses on values and value judgments. 
B) Research that seeks to make the research experiences as much a part of the participant's everyday experience as possible. 
C) Research that is like an experiment in that the researcher may exercise control over the manipulation of independent variables but takes place in a natural environment. 
D) Focuses on how people communicate in their natural environment. 
A) Focuses on values and value judgments. 
B) Research that seeks to make the research experiences as much a part of the participant's everyday experience as possible. 
C) Research that is like an experiment in that the researcher may exercise control over the manipulation of independent variables but takes place in a natural environment. 
D) Focuses on how people communicate in their natural environment.

If Adeline observes a class, collects questionnaire data, and conducts interviews, which qualitative methodology is she using?

Match each of the following terms with the correct statement. -Big Data

Match each of the following terms with the correct statement. -Law of Parsimony

Factor analysis is a technique needed in research measures creation.

Describe the difference between human-generated and machine-generated data.

What are the three threads of inquiry? Define each.

Which of the following is the best definition of data science?

Which of the following is NOT a characteristic of qualitative research?

Qualitative research methods involve open-ended questionnaires. Which focal point of open-ended questions is described as the researcher trying to achieve intimacy with the participant?

Which of the following is the best definition of prescriptive analytics?

Explain three commonly shared characteristics of qualitative research.

If you have two sets of multiple variables between which you want to find a relationship, which is the most parsimonious test to conduct?

Match each of the following terms with the correct statement. -Metadata

Which of the following is the best definition of data analytics?

Explain Doug Laney's 3 Vs of Big Data.

Which statistical test allows a researcher to examine differences using one or more nominal independent variables with one or more dependent variables?

Big data is simply a large data set that can be managed in Microsoft Excel or Access.

Match each of the following terms with the correct statement. -Critical Research

An Introduction to Communication Research

Empirical Research

Research Ethics

Searching for Previous Research and American Psychological Association Style

Research Structure and Literature Reviews

Variables

Measurement

Reliability and Validity

Survey Research

Content Analysis

Experimental Design

Sampling Methods

Hypothesis Testing

Descriptive Statistics

Chi-Square 2 Test of Independence

Independent Samples T Tests

One-Way Analysis of Variance

Correlation

Regression

Presenting Research

Filters

Exam 21: Statistical Tests and Concepts in Research Analysis

If Adeline observes a class, collects questionnaire data, and conducts interviews, which qualitative methodology is she using?

Match each of the following terms with the correct statement. -Big Data

Match each of the following terms with the correct statement. -Law of Parsimony

Factor analysis is a technique needed in research measures creation.

Describe the difference between human-generated and machine-generated data.

What are the three threads of inquiry? Define each.

Which of the following is the best definition of data science?

Which of the following is NOT a characteristic of qualitative research?

Qualitative research methods involve open-ended questionnaires. Which focal point of open-ended questions is described as the researcher trying to achieve intimacy with the participant?

Which of the following is the best definition of prescriptive analytics?

Explain three commonly shared characteristics of qualitative research.

If you have two sets of multiple variables between which you want to find a relationship, which is the most parsimonious test to conduct?

Match each of the following terms with the correct statement. -Metadata

Which of the following is the best definition of data analytics?

Explain Doug Laney's 3 Vs of Big Data.

Which statistical test allows a researcher to examine differences using one or more nominal independent variables with one or more dependent variables?

Big data is simply a large data set that can be managed in Microsoft Excel or Access.

Match each of the following terms with the correct statement. -Critical Research

An Introduction to Communication Research

Empirical Research

Research Ethics

Searching for Previous Research and American Psychological Association Style

Research Structure and Literature Reviews

Variables

Measurement

Reliability and Validity

Survey Research

Content Analysis

Experimental Design

Sampling Methods

Hypothesis Testing

Descriptive Statistics

Chi-Square 2 Test of Independence

Independent Samples T Tests

One-Way Analysis of Variance

Correlation

Regression

Presenting Research

Filters