Exam 10: Social Structures and Processes

What is the difference between the working poor and the underclass?

_______ can be defined as the adoption of a group's beliefs, attitudes, and behaviors in an effort to comply with the group.

Identify and define the four types of reference groups mentioned in the text. Provide an example of each. Describe the three main mechanisms of reference group influence.

_______ is when a parental decision-maker is influenced by a child's request and "surrenders" the decision-making authority.

_______ power occurs when a person or group has the ability to provide benefits for conforming to the group norms.

What is an opinion leader? Identify and define the three categories of opinion leaders. What is the opinion leaders' role in the two-step flow of communication? How does this relate to the law of the few?

_______ power occurs when conformity to the group happens because of the threat of punishment.

What are consumer tribes? How has the concept of tribes changed over time? Why is it important that marketers are aware of and interact with consumer tribes?

Groups that we have negative feelings toward are known as _______ groups.

There are specific ways to behave and dress when you are in a _______ group.

What is the difference between old money individuals and nouveaux riche individuals? In which social class does each belong?

Choose three of the six bases of social power. For each type, create a scenario illustrating how each social power can be used.

_______ are sets of individuals that other individuals use as a basis for comparison and guidance.

_______ influence occurs when individuals conform their behaviors to group norms in order to attain a reward from or avoid a punishment by the reference group.

Describe how family exerts influence on consumption decisions and behaviors. What is the reciprocal view of family decision-making and consumer socialization?

People who search for information and advice to assist in their decision-making are called

A group of friends that get together to watch their favorite show is an example of a(n) _______ group.

What is word of mouth (WOM) and what influence does it have? What is the difference between endogenous WOM and exogenous WOM? Which type of WOM is preferred by marketers? Why?

Individuals that are referred to as "blue collar" are members of the

_______ is the situation in which parents acquire consumer skills from their children.