Exam 8: Decision-Making and Involvement

Consumers use _______ heuristics to challenge or change their attitudes.

What are the two most important benefits of the five-step model of consumer decision-making? Why is it important that marketers know how consumers proceed through the model?

Which type of learning involves deliberate and extensive acquisition of knowledge before purchase?

What type of consumers actively seek information and like to share their expertise with others on a broad variety of products, attributes, services, and other marketplace characteristics?

The _______ impulse occurs when consumers suddenly make a purchase to resolve a long-held conflict or desire.

A consumer views an outcome as something that happened because of his or her own knowledge. This is called a(n) _______ attribution.

Attribution theory describes

_______ are methods that simplify decision-making based on past experiences.

What is the difference between evaluative criteria and decision criteria?

The _______ impulse occurs when the purchase of a product is not easily explained and can even be considered dysfunctional.

According to the consumer decision journeys model, what are the four key points whereby a brand may or may not be considered?

Describe two types of impulse purchasing and provide examples of how a marketer can use them to encourage consumers to purchase their products.

The consumer decision-making process is initiated by the difference between the actual and the

How do consumers receive incidental information? Why do marketers need to be mindful of incidental learning when evaluating the consumer decision-making process?

In consumer research, the decision-making process starts with the assumption that the consumer

_______ information needs are fulfilled when consumers experience pleasure and fulfilment when they acquire new information.

A consumer wants to buy a new car. They go for a test drive and then ask their friends what they think of the car. This an example of an _______ search for information.

What are heuristics and when are they helpful?

_______ involvement depends on some particular event or time in our lives.