Question 1

Which of the following exerted strong influence on consumption and conspicuous consumption?

Accepted Answer

A)  Economic regulation 
B)  The American Revolution 
C)  Wealth distribution 
D)  The Industrial Revolution 
A)  Economic regulation 
B)  The American Revolution 
C)  Wealth distribution 
D)  The Industrial Revolution

Question 2

A _______ is a behavior that society tells you is inappropriate.

Accepted Answer

A)  consumption pattern 
B)  socialized inhibition 
C)  necessary task 
D)  tension spring 
A)  consumption pattern 
B)  socialized inhibition 
C)  necessary task 
D)  tension spring

Question 3

Describe motivational research. What are some criticisms of motivational research?

Accepted Answer

Motivational research focuses on a consu

Question 4

Insights from _______ are insights that are generated from professors and other research institutions dedicated to understanding consumers.

Accepted Answer

A)  postmodernism 
B)  academia 
C)  the field 
D)  the boardroom 
A)  postmodernism 
B)  academia 
C)  the field 
D)  the boardroom

Question 5

The case study on microbeads proved that sometimes consumers base their decisions on

Accepted Answer

A)  religion. 
B)  power. 
C)  emotions. 
D)  loyalty. 
A)  religion. 
B)  power. 
C)  emotions. 
D)  loyalty.

Question 6

Sigmund Freud's research established a foundation for which type of research?

Accepted Answer

A)  Economic 
B)  Cognitive 
C)  Motivational 
D)  Behavioral 
A)  Economic 
B)  Cognitive 
C)  Motivational 
D)  Behavioral

Question 7

_______ is the idea that consumers, not manufacturers, are the best judges of which products are the most appropriate, useful, or enjoyable.

Accepted Answer

A)  Neuromarketing 
B)  Consumer culture theory 
C)  Selfnography 
D)  Consumer sovereignty 
A)  Neuromarketing 
B)  Consumer culture theory 
C)  Selfnography 
D)  Consumer sovereignty

Question 8

The connection between consumer purchasing and the strength of the economy is known as the

Accepted Answer

A)  representativeness issue. 
B)  expected value comparison. 
C)  consumption function. 
D)  appropriation of resources. 
A)  representativeness issue. 
B)  expected value comparison. 
C)  consumption function. 
D)  appropriation of resources.

Question 9

Identify and describe the three pillars of consumer insights. Why are consumer insights important?

Accepted Answer

Insights from the field: important infor

Question 10

Concerns about the moral implications of consumption resulted in the creation of

Accepted Answer

A)  planned obsolescence. 
B)  consumer advocacy groups. 
C)  international trade agreements. 
D)  All of the above 
A)  planned obsolescence. 
B)  consumer advocacy groups. 
C)  international trade agreements. 
D)  All of the above

Question 11

Which type of consumer is almost impossible to clearly characterize?

Accepted Answer

A)  Productive 
B)  Postmodern 
C)  Unproductive 
D)  Responsible 
A)  Productive 
B)  Postmodern 
C)  Unproductive 
D)  Responsible

Question 12

What is the difference between planned obsolescence and perceived obsolescence? What do they have in common?

Accepted Answer

Planned obsolescence: the manufacturer "

Question 13

Buyer behavior

Accepted Answer

A)  determines what consumers do. 
B)  is difficult to assess. 
C)  determines why consumers do something. 
D)  assesses underlying motivations of the consumer. 
A)  determines what consumers do. 
B)  is difficult to assess. 
C)  determines why consumers do something. 
D)  assesses underlying motivations of the consumer.

Question 14

The expansion of global trade and advancements in manufacturing meant that by the late 1800s,

Accepted Answer

A)  exportation caused domestic product shortages. 
B)  consumers had more options and spending increased. 
C)  the connection between producers and consumers strengthened. 
D)  spending decreased and weakened economic infrastructure. 
A)  exportation caused domestic product shortages. 
B)  consumers had more options and spending increased. 
C)  the connection between producers and consumers strengthened. 
D)  spending decreased and weakened economic infrastructure.

Question 15

Planned obsolesce is the situation in which

Accepted Answer

A)  products are designed to go out of style. 
B)  consumers boycott a product or service. 
C)  products are designed to break. 
D)  consumers are mindful of consumption behaviors. 
A)  products are designed to go out of style. 
B)  consumers boycott a product or service. 
C)  products are designed to break. 
D)  consumers are mindful of consumption behaviors.

Question 16

Insights from _______ are insights generated when researchers uncover important information about consumption trends.

Accepted Answer

A)  postmodernism 
B)  academia 
C)  the field 
D)  the boardroom 
A)  postmodernism 
B)  academia 
C)  the field 
D)  the boardroom

Question 17

What makes the marketing decision-maker's job especially difficult?

Accepted Answer

A)  Postmodern consumption 
B)  Regulatory standards 
C)  Exchange rates 
D)  Conspicuous consumption 
A)  Postmodern consumption 
B)  Regulatory standards 
C)  Exchange rates 
D)  Conspicuous consumption

Question 18

What does caveat emptor mean?

Accepted Answer

A)  Buyer motivation 
B)  Seller motivation 
C)  Buyer beware 
D)  Seller beware 
A)  Buyer motivation 
B)  Seller motivation 
C)  Buyer beware 
D)  Seller beware

Question 19

A commodity product is

Accepted Answer

A)  brand-specific and proprietary. 
B)  mass-produced and indistinct. 
C)  sustainable and regulated by the government. 
D)  specialized and expensive. 
A)  brand-specific and proprietary. 
B)  mass-produced and indistinct. 
C)  sustainable and regulated by the government. 
D)  specialized and expensive.

Question 20

Which type of research focuses on consumer's desires and feelings?

Accepted Answer

A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic 
A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic

Which of the following exerted strong influence on consumption and conspicuous consumption?

A _______ is a behavior that society tells you is inappropriate.

Describe motivational research. What are some criticisms of motivational research?

Insights from _______ are insights that are generated from professors and other research institutions dedicated to understanding consumers.

The case study on microbeads proved that sometimes consumers base their decisions on

Sigmund Freud's research established a foundation for which type of research?

_______ is the idea that consumers, not manufacturers, are the best judges of which products are the most appropriate, useful, or enjoyable.

The connection between consumer purchasing and the strength of the economy is known as the

Identify and describe the three pillars of consumer insights. Why are consumer insights important?

Concerns about the moral implications of consumption resulted in the creation of

Which type of consumer is almost impossible to clearly characterize?

What is the difference between planned obsolescence and perceived obsolescence? What do they have in common?

Buyer behavior

The expansion of global trade and advancements in manufacturing meant that by the late 1800s,

Planned obsolesce is the situation in which

Insights from _______ are insights generated when researchers uncover important information about consumption trends.

What makes the marketing decision-maker's job especially difficult?

What does caveat emptor mean?

A commodity product is

Which type of research focuses on consumer's desires and feelings?

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters

Exam 1: Historcal Perspective on Consumption

Which of the following exerted strong influence on consumption and conspicuous consumption?

A _______ is a behavior that society tells you is inappropriate.

Describe motivational research. What are some criticisms of motivational research?

Insights from _______ are insights that are generated from professors and other research institutions dedicated to understanding consumers.

The case study on microbeads proved that sometimes consumers base their decisions on

Sigmund Freud's research established a foundation for which type of research?

_______ is the idea that consumers, not manufacturers, are the best judges of which products are the most appropriate, useful, or enjoyable.

The connection between consumer purchasing and the strength of the economy is known as the

Identify and describe the three pillars of consumer insights. Why are consumer insights important?

Concerns about the moral implications of consumption resulted in the creation of

Which type of consumer is almost impossible to clearly characterize?

What is the difference between planned obsolescence and perceived obsolescence? What do they have in common?

Buyer behavior

The expansion of global trade and advancements in manufacturing meant that by the late 1800s,

Planned obsolesce is the situation in which

Insights from _______ are insights generated when researchers uncover important information about consumption trends.

What makes the marketing decision-maker's job especially difficult?

What does caveat emptor mean?

A commodity product is

Which type of research focuses on consumer's desires and feelings?

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters