Question 1

Perceived obsolesce is the situation in which

Accepted Answer

A)  consumers are mindful of consumption behaviors. 
B)  products are designed to break. 
C)  consumers boycott a product or service. 
D)  products are designed to go out of style. 
A)  consumers are mindful of consumption behaviors. 
B)  products are designed to break. 
C)  consumers boycott a product or service. 
D)  products are designed to go out of style.

Question 2

How did innovations in transportation change the way consumers shopped?

Accepted Answer

A)  They introduced an array of new options to consumers. 
B)  They increased the wages of workers. 
C)  They ensured equitable distribution of wealth. 
D)  They drove up the cost of goods. 
A)  They introduced an array of new options to consumers. 
B)  They increased the wages of workers. 
C)  They ensured equitable distribution of wealth. 
D)  They drove up the cost of goods.

Question 3

_______ refers to the process by which consumers communicate their specialized consumption knowledge or expertise to one another in order to attain status within their social group.

Accepted Answer

A)  Actuation 
B)  Commoditization 
C)  The statusphere 
D)  None of the above 
A)  Actuation 
B)  Commoditization 
C)  The statusphere 
D)  None of the above

Question 4

Karl Marx theorized that once a product was manufactured in great quantities and distributed widely, consumers no longer recognized or cared about the methods or purpose of production. Marx referred to this change of perceptions as the

Accepted Answer

A)  production paradox. 
B)  cost of insight. 
C)  creation process. 
D)  fetishism of commodities. 
A)  production paradox. 
B)  cost of insight. 
C)  creation process. 
D)  fetishism of commodities.

Question 5

Scottish philosopher and economist Adam Smith believed that

Accepted Answer

A)  excessive consumption was the right of the upper class and they should not be regulated. 
B)  consumption should be regulated by conducting audits and imposing strict fines for excessive consumption. 
C)  wealth distribution would have a devastating impact on the welfare of the worker. 
D)  excessive consumption should only be used to prevent economic stagnation. 
A)  excessive consumption was the right of the upper class and they should not be regulated. 
B)  consumption should be regulated by conducting audits and imposing strict fines for excessive consumption. 
C)  wealth distribution would have a devastating impact on the welfare of the worker. 
D)  excessive consumption should only be used to prevent economic stagnation.

Question 6

Explain the concept of conspicuous consumption.

Accepted Answer

The theory that products were utilized b

Question 7

What type of research used the techniques of Sigmund Freud to help predict why consumers behaved as they did?

Accepted Answer

A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic 
A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic

Question 8

With insights from academia and better understanding of consumers, marketers make well-informed decisions about

Accepted Answer

A)  product features. 
B)  pricing strategies. 
C)  distribution. 
D)  All of the above 
A)  product features. 
B)  pricing strategies. 
C)  distribution. 
D)  All of the above

Question 9

Which type of research focuses on what consumers do?

Accepted Answer

A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic 
A)  Motivational 
B)  Cognitive 
C)  Behavioral 
D)  Prognostic

Question 10

How does consumer classification help the marketing decision-makers?

Accepted Answer

It identifies important differ

Question 11

Which of the following is used to generate of insights from academia?

Accepted Answer

A)  Proprietary information gathered from years of experience 
B)  Classification based on consumer attitudes about money 
C)  Consumer reactions to advertising or other communications 
D)  Specific dimensions of the consumer experience 
A)  Proprietary information gathered from years of experience 
B)  Classification based on consumer attitudes about money 
C)  Consumer reactions to advertising or other communications 
D)  Specific dimensions of the consumer experience

Question 12

Which type of research is based on the notion that the human brain is much like a computer? Why is this type of research useful?

Accepted Answer

Cognitive research
Develops a

Question 13

The case study on microbeads proved that consumers

Accepted Answer

A)  do not respond well to change. 
B)  purchase products based on price. 
C)  have short attention spans. 
D)  can influence change in the law. 
A)  do not respond well to change. 
B)  purchase products based on price. 
C)  have short attention spans. 
D)  can influence change in the law.

Question 14

In the case study on microbeads, which strategy was used to build on a company's reputation?

Accepted Answer

A)  Being proactive 
B)  Waiting until the controversy blew over 
C)  Launching a scientific counterargument 
D)  Taking legal action 
A)  Being proactive 
B)  Waiting until the controversy blew over 
C)  Launching a scientific counterargument 
D)  Taking legal action

Question 15

During the Industrial Revolution,

Accepted Answer

A)  workers shifted from the farm to the factory. 
B)  consumption rates became stagnant. 
C)  there was an equitable distribution of wealth. 
D)  workers shifted from factories to farms. 
A)  workers shifted from the farm to the factory. 
B)  consumption rates became stagnant. 
C)  there was an equitable distribution of wealth. 
D)  workers shifted from factories to farms.

Question 16

What is the purpose of the Federal Trade Commission (FTC)?

Accepted Answer

A)  To promote environmental stewardship 
B)  To regulate conspicuous consumption 
C)  To empower the worker 
D)  To protect the rights of the consumers 
A)  To promote environmental stewardship 
B)  To regulate conspicuous consumption 
C)  To empower the worker 
D)  To protect the rights of the consumers

Question 17

According to one classification system based on consumer attitudes about money, a 40-year-old person making $60,000 a year would be classified as a _______ consumer.

Accepted Answer

A)  flourishing frugal 
B)  comfortable cautious 
C)  financial middle 
D)  financially distressed 
A)  flourishing frugal 
B)  comfortable cautious 
C)  financial middle 
D)  financially distressed

Perceived obsolesce is the situation in which

How did innovations in transportation change the way consumers shopped?

_______ refers to the process by which consumers communicate their specialized consumption knowledge or expertise to one another in order to attain status within their social group.

Karl Marx theorized that once a product was manufactured in great quantities and distributed widely, consumers no longer recognized or cared about the methods or purpose of production. Marx referred to this change of perceptions as the

Scottish philosopher and economist Adam Smith believed that

Explain the concept of conspicuous consumption.

What type of research used the techniques of Sigmund Freud to help predict why consumers behaved as they did?

With insights from academia and better understanding of consumers, marketers make well-informed decisions about

Which type of research focuses on what consumers do?

How does consumer classification help the marketing decision-makers?

Which of the following is used to generate of insights from academia?

Which type of research is based on the notion that the human brain is much like a computer? Why is this type of research useful?

The case study on microbeads proved that consumers

In the case study on microbeads, which strategy was used to build on a company's reputation?

During the Industrial Revolution,

What is the purpose of the Federal Trade Commission (FTC)?

According to one classification system based on consumer attitudes about money, a 40-year-old person making $60,000 a year would be classified as a _______ consumer.

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters

Exam 1: Historcal Perspective on Consumption

Perceived obsolesce is the situation in which

How did innovations in transportation change the way consumers shopped?

_______ refers to the process by which consumers communicate their specialized consumption knowledge or expertise to one another in order to attain status within their social group.

Karl Marx theorized that once a product was manufactured in great quantities and distributed widely, consumers no longer recognized or cared about the methods or purpose of production. Marx referred to this change of perceptions as the

Scottish philosopher and economist Adam Smith believed that

Explain the concept of conspicuous consumption.

What type of research used the techniques of Sigmund Freud to help predict why consumers behaved as they did?

With insights from academia and better understanding of consumers, marketers make well-informed decisions about

Which type of research focuses on what consumers do?

How does consumer classification help the marketing decision-makers?

Which of the following is used to generate of insights from academia?

Which type of research is based on the notion that the human brain is much like a computer? Why is this type of research useful?

The case study on microbeads proved that consumers

In the case study on microbeads, which strategy was used to build on a company's reputation?

During the Industrial Revolution,

What is the purpose of the Federal Trade Commission (FTC)?

According to one classification system based on consumer attitudes about money, a 40-year-old person making $60,000 a year would be classified as a _______ consumer.

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Whats Trending in Consume Behavior

Filters