Question 1

Older professionals who want to maintain the status quo in public relations should be obeyed.

Accepted Answer

A) True 
 B)False  False

Question 2

People who try to hold you down in your career are probably operating out of ______.

Accepted Answer

A)  tough love 
B)  fear of change 
C)  dominant personality 
D)  competitive spirit 
A)  tough love 
B)  fear of change 
C)  dominant personality 
D)  competitive spirit B

Question 3

Select your favorite chapter from the textbook and identify two or three of its major lessons.

Accepted Answer

Answers will vary depending upon chapter choice. Chapter 15 contains a useful summary of some major chapter lessons.

Question 4

According to the public relations graduates featured in Chapter 15, you should try to make yourself noticed among peers in class and on campus.

Accepted Answer

A) True 
 B)False

Question 5

As you complete your public relations studies in college, it is critical that you ______ in professional relationships.

Accepted Answer

A)  dominate 
B)  excel 
C)  invest 
D)  work 
A)  dominate 
B)  excel 
C)  invest 
D)  work

Question 6

A public relations career combines hard work and the potential to have lots of fun.

Accepted Answer

A) True 
 B)False

Question 7

Of the following, which is true of the public relations profession today?

Accepted Answer

A)  We are positioned to do our best work. 
B)  We face only minor challenges ahead. 
C)  Social media is replacing media relations. 
D)  Publics are becoming brand audiences. 
A)  We are positioned to do our best work. 
B)  We face only minor challenges ahead. 
C)  Social media is replacing media relations. 
D)  Publics are becoming brand audiences.

Question 8

Select any one of the case study summaries from Chapter 15: Boeing, Kentucky Fried Chicken, USC admissions crisis, or Arby's. Apply your public relations knowledge to explain how the organization succeeded or failed in this case.

Accepted Answer

Answers will vary. Here are several poss

Question 9

As you cross the stage at graduation, you think to yourself, "Yay! Now I'll be getting a real job. No more homework assignments!" Your thinking is ______.

Accepted Answer

A)  correct; you are set for life 
B)  optimistic; graduate school is ahead 
C)  incorrect; learning is lifelong in PR 
D)  innovative; you can avoid further study 
A)  correct; you are set for life 
B)  optimistic; graduate school is ahead 
C)  incorrect; learning is lifelong in PR 
D)  innovative; you can avoid further study

Question 10

As you study public relations in your college program, don't let ______ pass you by.

Accepted Answer

A)  moments 
B)  talent 
C)  connections 
D)  experience 
A)  moments 
B)  talent 
C)  connections 
D)  experience

Question 11

Research and writing will always be required of public relations professionals.

Accepted Answer

A) True 
 B)False

Question 12

The boundaries of public relations are well established and should be observed.

Accepted Answer

A) True 
 B)False

Question 13

Of the following, which has made various PR specialties possible?

Accepted Answer

A)  increased regulations 
B)  evolution of the field 
C)  increasing salaries 
D)  marketing encroachment 
A)  increased regulations 
B)  evolution of the field 
C)  increasing salaries 
D)  marketing encroachment

Question 14

Finishing college and entering the workforce, you should be prepared to ______.

Accepted Answer

A)  face a cut-throat culture 
B)  work extremely hard 
C)  find old-school mentors 
D)  defend your PR turf 
A)  face a cut-throat culture 
B)  work extremely hard 
C)  find old-school mentors 
D)  defend your PR turf

Question 15

Assess the value of taking a stance and being a leader in the PR industry. What are the possible risks and benefits?

Accepted Answer

Answers will vary. They should include s

Question 16

According to at least one recent public relations graduate featured in Chapter 15, social media involves much more than just public relations.

Accepted Answer

A) True 
 B)False

Question 17

Of the following, which is the best term to describe how diversity and inclusion must be approached in public relations?

Accepted Answer

A)  management 
B)  toleration 
C)  incorporation 
D)  reputation 
A)  management 
B)  toleration 
C)  incorporation 
D)  reputation

Question 18

If you find yourself constantly working with clients, strategizing new ideas, and responding to notifications, your life may be ______.

Accepted Answer

A)  getting more fun each day 
B)  tracking toward a promotion 
C)  ahead of the curve 
D)  falling out of balance 
A)  getting more fun each day 
B)  tracking toward a promotion 
C)  ahead of the curve 
D)  falling out of balance

Question 19

The best ideas and advice in the PR profession often come from ______.

Accepted Answer

A)  university faculty 
B)  PRSA board leaders 
C)  community members 
D)  new professionals 
A)  university faculty 
B)  PRSA board leaders 
C)  community members 
D)  new professionals

Question 20

Of the following, which word is unlikely to come up often in a public relations career?

Accepted Answer

A)  frustration 
B)  satisfaction 
C)  resignation 
D)  boredom 
A)  frustration 
B)  satisfaction 
C)  resignation 
D)  boredom

Older professionals who want to maintain the status quo in public relations should be obeyed.

People who try to hold you down in your career are probably operating out of ______.

Select your favorite chapter from the textbook and identify two or three of its major lessons.

According to the public relations graduates featured in Chapter 15, you should try to make yourself noticed among peers in class and on campus.

As you complete your public relations studies in college, it is critical that you ______ in professional relationships.

A public relations career combines hard work and the potential to have lots of fun.

Of the following, which is true of the public relations profession today?

Select any one of the case study summaries from Chapter 15: Boeing, Kentucky Fried Chicken, USC admissions crisis, or Arby's. Apply your public relations knowledge to explain how the organization succeeded or failed in this case.

As you cross the stage at graduation, you think to yourself, "Yay! Now I'll be getting a real job. No more homework assignments!" Your thinking is ______.

As you study public relations in your college program, don't let ______ pass you by.

Research and writing will always be required of public relations professionals.

The boundaries of public relations are well established and should be observed.

Of the following, which has made various PR specialties possible?

Finishing college and entering the workforce, you should be prepared to ______.

Assess the value of taking a stance and being a leader in the PR industry. What are the possible risks and benefits?

According to at least one recent public relations graduate featured in Chapter 15, social media involves much more than just public relations.

Of the following, which is the best term to describe how diversity and inclusion must be approached in public relations?

If you find yourself constantly working with clients, strategizing new ideas, and responding to notifications, your life may be ______.

The best ideas and advice in the PR profession often come from ______.

Of the following, which word is unlikely to come up often in a public relations career?

Introduction to Public Relations

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

Filters

Exam 15: The Future

Older professionals who want to maintain the status quo in public relations should be obeyed.

People who try to hold you down in your career are probably operating out of ______.

Select your favorite chapter from the textbook and identify two or three of its major lessons.

According to the public relations graduates featured in Chapter 15, you should try to make yourself noticed among peers in class and on campus.

As you complete your public relations studies in college, it is critical that you ______ in professional relationships.

A public relations career combines hard work and the potential to have lots of fun.

Of the following, which is true of the public relations profession today?

Select any one of the case study summaries from Chapter 15: Boeing, Kentucky Fried Chicken, USC admissions crisis, or Arby's. Apply your public relations knowledge to explain how the organization succeeded or failed in this case.

As you cross the stage at graduation, you think to yourself, "Yay! Now I'll be getting a real job. No more homework assignments!" Your thinking is ______.

As you study public relations in your college program, don't let ______ pass you by.

Research and writing will always be required of public relations professionals.

The boundaries of public relations are well established and should be observed.

Of the following, which has made various PR specialties possible?

Finishing college and entering the workforce, you should be prepared to ______.

Assess the value of taking a stance and being a leader in the PR industry. What are the possible risks and benefits?

According to at least one recent public relations graduate featured in Chapter 15, social media involves much more than just public relations.

Of the following, which is the best term to describe how diversity and inclusion must be approached in public relations?

If you find yourself constantly working with clients, strategizing new ideas, and responding to notifications, your life may be ______.

The best ideas and advice in the PR profession often come from ______.

Of the following, which word is unlikely to come up often in a public relations career?

Introduction to Public Relations

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

Filters