Question 1

The four models of public relations share message strategy as a universal theme.

Accepted Answer

A) True 
 B)False  True

Question 2

Attempting to manipulate the public in ways they may not understand is inherently unethical.

Accepted Answer

A) True 
 B)False  False

Question 3

You are writing an annual report for a pharmaceutical client, working with a colleague who has a strong background in English. When you suggest edits to the introduction, she remarks, "Stay in your lane!" Why could this be a troubling comment?

Accepted Answer

A)  You know she is not as skilled at writing as you are. 
B)  It is hurtful to co-workers and hurts office morale. 
C)  It could diminish your significance as a PR practitioner. 
D)  She is insulting your skills as a professional writer. 
A)  You know she is not as skilled at writing as you are. 
B)  It is hurtful to co-workers and hurts office morale. 
C)  It could diminish your significance as a PR practitioner. 
D)  She is insulting your skills as a professional writer. C

Question 4

Analyze the main areas of focus for each of the four models of public relations.

Accepted Answer

Answers will vary. They should include s

Question 5

Analyze the response of Southwest Airlines in "The Southwest Airlines Crisis: A Direct Response Works" case. Categorize its key components and identify the actions that contributed to the company's success.

Accepted Answer

Southwest Airlines chose a straightforwa

Question 6

"The Gary Vee and K-Swiss Campaign: A Successful Partnership" case is described as an example of the asymmetrical communication model. How do you know this is true?

Accepted Answer

A)  The campaign utilized endorsements, social media, and audience engagement. 
B)  Gary Vaynerchuck released the same product information to everyone at once. 
C)  K-Swiss shoes were tested by athletes against other top brands such as Nike. 
D)  K-Swiss officials employed media relations and special events to build brand awareness. 
A)  The campaign utilized endorsements, social media, and audience engagement. 
B)  Gary Vaynerchuck released the same product information to everyone at once. 
C)  K-Swiss shoes were tested by athletes against other top brands such as Nike. 
D)  K-Swiss officials employed media relations and special events to build brand awareness.

Question 7

Recall a recent product, service, idea, or political candidate that resonated with you. Use the Two-Step Flow theory to analyze the way in which you first learned about it through the media and opinion leaders.

Accepted Answer

Answers will vary. The answers

Question 8

Although the press agentry and publicity model of public relations was most prominent in the 20th century, it continues to be practiced successfully today.

Accepted Answer

A) True 
 B)False

Question 9

The public information model of public relations represents a ______ communication of messages, providing ______ information to audiences.

Accepted Answer

A)  one-way; truthful 
B)  two-way; sponsored 
C)  three-way; marketing 
D)  four-way; objective 
A)  one-way; truthful 
B)  two-way; sponsored 
C)  three-way; marketing 
D)  four-way; objective

Question 10

Comparing the press agentry and publicity model of public relations to the other three, which of the following is true?

Accepted Answer

A)  It focuses on audience and access to information. 
B)  It relies heavily upon paid advertising. 
C)  It is considered to represent the lowest ethical standards. 
D)  It is mostly based on books written by P.T. Barnum. 
A)  It focuses on audience and access to information. 
B)  It relies heavily upon paid advertising. 
C)  It is considered to represent the lowest ethical standards. 
D)  It is mostly based on books written by P.T. Barnum.

Question 11

Reviewing the four models of public relations, one can safely state that ______.

Accepted Answer

A)  message strategy has emerged as the most important factor 
B)  they share a set of timeless universal themes 
C)  key 20th century figures in public relations have used all of them 
D)  they provide excellent examples of ethical conduct 
A)  message strategy has emerged as the most important factor 
B)  they share a set of timeless universal themes 
C)  key 20th century figures in public relations have used all of them 
D)  they provide excellent examples of ethical conduct

Question 12

Edward Bernays is considered the "father of public relations" largely because he ______.

Accepted Answer

A)  advocated for the promotion of special events 
B)  understood the importance of "the engineering of consent" 
C)  placed the interest of the client above the interest of the public 
D)  developed the "press agentry" model of public relations 
A)  advocated for the promotion of special events 
B)  understood the importance of "the engineering of consent" 
C)  placed the interest of the client above the interest of the public 
D)  developed the "press agentry" model of public relations

Question 13

Edward Bernays' "Torches of Freedom" campaign was designed to celebrate the invention of the light bulb.

Accepted Answer

A) True 
 B)False

Question 14

One concern with the two-way asymmetrical communication model is that ______.

Accepted Answer

A)  it relies too heavily on paid and owned media 
B)  it does not allow for feedback from the public 
C)  key stakeholders may be left out of the process 
D)  it may be manipulated for the benefit of a client 
A)  it relies too heavily on paid and owned media 
B)  it does not allow for feedback from the public 
C)  key stakeholders may be left out of the process 
D)  it may be manipulated for the benefit of a client

Question 15

Arthur W. Page's "Page Principles" are a good example of the two-way symmetrical model of public relations.

Accepted Answer

A) True 
 B)False

Question 16

You are marketing kayaks for a major outdoor gear manufacturer. Your campaign focuses on the rugged dependability of the brand and how this watercraft can take you to new heights of enjoyment and adventure. You are attempting to ______.

Accepted Answer

A)  engage the consumer on a deeper lever through a brand connection 
B)  manipulate the consumer in an unethical manner through imagery 
C)  promote your product using strategic communications techniques 
D)  divert the consumer away from key factors in their purchase decision 
A)  engage the consumer on a deeper lever through a brand connection 
B)  manipulate the consumer in an unethical manner through imagery 
C)  promote your product using strategic communications techniques 
D)  divert the consumer away from key factors in their purchase decision

Question 17

Although changes are constantly occurring in society, PR leaders do not have to change because their profession is built upon timeless principles.

Accepted Answer

A) True 
 B)False

Question 18

Sigmund Freud is considered to be the "father of public relations."

Accepted Answer

A) True 
 B)False

Question 19

Since graduating from college, you have been working successfully in the public relations profession for 10 years and have taken on a managerial role at your agency. Your old professor asks if you would be interested in visiting one of her classes for a guest seminar on the subject of leadership in the field. You graciously agree and begin drafting your lecture. Organize a set of talking points you will use to share with the students. Be sure to base them on the qualities of major figures in public relations.

Accepted Answer

1. In my position, I have learned that I

Question 20

What is one of the most significant PR tools to emerge from the public information model of public relations?

Accepted Answer

A)  the integrated marketing plan 
B)  the press release 
C)  social media platforms 
D)  the video news release 
A)  the integrated marketing plan 
B)  the press release 
C)  social media platforms 
D)  the video news release

The four models of public relations share message strategy as a universal theme.

Attempting to manipulate the public in ways they may not understand is inherently unethical.

You are writing an annual report for a pharmaceutical client, working with a colleague who has a strong background in English. When you suggest edits to the introduction, she remarks, "Stay in your lane!" Why could this be a troubling comment?

Analyze the main areas of focus for each of the four models of public relations.

Analyze the response of Southwest Airlines in "The Southwest Airlines Crisis: A Direct Response Works" case. Categorize its key components and identify the actions that contributed to the company's success.

"The Gary Vee and K-Swiss Campaign: A Successful Partnership" case is described as an example of the asymmetrical communication model. How do you know this is true?

Recall a recent product, service, idea, or political candidate that resonated with you. Use the Two-Step Flow theory to analyze the way in which you first learned about it through the media and opinion leaders.

Although the press agentry and publicity model of public relations was most prominent in the 20th century, it continues to be practiced successfully today.

The public information model of public relations represents a communication of messages, providing information to audiences.

Comparing the press agentry and publicity model of public relations to the other three, which of the following is true?

Reviewing the four models of public relations, one can safely state that ______.

Edward Bernays is considered the "father of public relations" largely because he ______.

Edward Bernays' "Torches of Freedom" campaign was designed to celebrate the invention of the light bulb.

One concern with the two-way asymmetrical communication model is that ______.

Arthur W. Page's "Page Principles" are a good example of the two-way symmetrical model of public relations.

You are marketing kayaks for a major outdoor gear manufacturer. Your campaign focuses on the rugged dependability of the brand and how this watercraft can take you to new heights of enjoyment and adventure. You are attempting to ______.

Although changes are constantly occurring in society, PR leaders do not have to change because their profession is built upon timeless principles.

Sigmund Freud is considered to be the "father of public relations."

What is one of the most significant PR tools to emerge from the public information model of public relations?

Introduction to Public Relations

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters

Exam 2: Historical Contexts and Todays Practices

The four models of public relations share message strategy as a universal theme.

Attempting to manipulate the public in ways they may not understand is inherently unethical.

You are writing an annual report for a pharmaceutical client, working with a colleague who has a strong background in English. When you suggest edits to the introduction, she remarks, "Stay in your lane!" Why could this be a troubling comment?

Analyze the main areas of focus for each of the four models of public relations.

Analyze the response of Southwest Airlines in "The Southwest Airlines Crisis: A Direct Response Works" case. Categorize its key components and identify the actions that contributed to the company's success.

"The Gary Vee and K-Swiss Campaign: A Successful Partnership" case is described as an example of the asymmetrical communication model. How do you know this is true?

Recall a recent product, service, idea, or political candidate that resonated with you. Use the Two-Step Flow theory to analyze the way in which you first learned about it through the media and opinion leaders.

Although the press agentry and publicity model of public relations was most prominent in the 20th century, it continues to be practiced successfully today.

The public information model of public relations represents a ______ communication of messages, providing ______ information to audiences.

Comparing the press agentry and publicity model of public relations to the other three, which of the following is true?

Reviewing the four models of public relations, one can safely state that ______.

Edward Bernays is considered the "father of public relations" largely because he ______.

Edward Bernays' "Torches of Freedom" campaign was designed to celebrate the invention of the light bulb.

One concern with the two-way asymmetrical communication model is that ______.

Arthur W. Page's "Page Principles" are a good example of the two-way symmetrical model of public relations.

You are marketing kayaks for a major outdoor gear manufacturer. Your campaign focuses on the rugged dependability of the brand and how this watercraft can take you to new heights of enjoyment and adventure. You are attempting to ______.

Although changes are constantly occurring in society, PR leaders do not have to change because their profession is built upon timeless principles.

Sigmund Freud is considered to be the "father of public relations."

What is one of the most significant PR tools to emerge from the public information model of public relations?

Introduction to Public Relations

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Careers

Specializations

The Future

Filters

The public information model of public relations represents a communication of messages, providing information to audiences.