Exam 10: Creative Content

Despite the growth of more advanced technologies, audio and vocal content remain powerful types of content.

To create stories and interactions that succeed, we must base our planning and composition upon the ______.

When Tik-Tok helps creators make videos including lip-syncing or dance moves, they are enabling ______.

You are a content creator leading a team of interns. For a furniture brand you are launching, you are most interested in generating in-depth content with a long shelf life. Which type of content should you direct the interns to produce for your client?

What is the best way to visualize a message strategy?

Content amplification can become a concern when the message speaks too loudly.

If you are a content creator interested in attracting, engaging, and delighting audiences, which of the following models should you use?

When professionals use various channels as mainstays and then create content from those channels, they are using the ______ approach.

The most common form of content presented on social media is ______-form content.

Important terms to keep in mind when creating a message strategy include ______.

Augmented reality adds ______ elements into the real world, while virtual reality interjects the user into the ______.

While content creation refers to ______, content curation is all about the ______.

Differentiate between augmented reality (AR), virtual reality (VR), and mixed reality (MR) and explain the advantages and disadvantages of using each in a PR campaign.

By discussing the issue of mental health on Twitter, Steak-Umm's social media writers were successful in sparking ______.

What do we need in order to make sure our content is consistent with our brand, channels, and platforms?

As PR professionals, we must now learn how to integrate voice technology into ______.

Distinguish between the Marketing Funnel and the Marketing Flywheel models, and explain the advantages and disadvantages of each and how they can help us create strong relationships with customers.

As an enlightened content creator, you realize that at times, you will need to look beyond your own talents. This means taking advantage of different ______.

Explain how Steak-Umm has succeeded in sparking a higher level of conversation and dialogue with its followers and how you would apply these principles to your own brand.

The Pillar Approach to social media involves creating content in one pillar, rewriting it, and moving on to a new pillar.