Exam 8: Strategic Campaigns

What is the primary advantage of a Gantt chart in setting timelines?

A SWOT analysis can be used to ______.

The Wild Turkey bourbon company's branding campaign based on an employee tweet is a strong example of ______.

In the campaign planning process, strategies are ______, while tactics are ______.

The unifying term behind the PESO campaign model is "media."

Explain which steps you would follow if you were conducting a strategic campaign for your client.

Measurement and evaluation are key parts of a campaign at the ______ and ______ stages.

When you think of a campaign's strategy and tactics, which body part describes them best?

The strategy at the heart of Nike's "Dream Crazy" campaign was built around ______.

In considering campaign objectives, which of the following terms is most important?

The first step in beginning a campaign is to determine the budget.

Measurement and evaluation are most important at the beginning of a campaign.

In addition to achieving business and communication goals, a public relations campaign can also strengthen ______.

PR campaign planning is informed by both ______.

The RACE and ROPE models share common similarities and differences.

What are the major characteristics of a successful public relations campaign, and how do they relate to each other?

Earned media is distinguished from other media types by the fact that it is ______.

As a campaign planner, why might you choose the Strategic Model of public relations over the RACE and ROPE models?

Where do "big ideas" come from?

What are the common components shared by the RACE and ROPE models?