Exam 7: Writing

One set of fundamental PR writing principles can cover many different types of content.

The centrality of the news release and press release to the public relations practice show us that ______.

A news release focuses on ______, while a press release focuses on ______.

Classify and briefly describe the various writing styles and formats used in public relations writing.

You have an outstanding story on a new medical product to pitch to a journalist working the healthcare beat at a major television station. What is your first move?

Preparing to make a media pitch can be a nerve-wracking experience for a new PR professional. Organize a list of steps you can use to help reduce your anxiety and ensure success with the media.

The form and format of PR writing depends upon ______.

When you are facing an immediate deadline and must act quickly, real-time writing is the way to go.

The PR writing done by brands including Popeye's, Burger King, Steak-Umm, and Aviation Gin provide examples of ______.

Differentiate between digital media and social media, and point out some typical writing tasks involved with them.

Regardless of your news angle or writing skills, it's all about ______ when submitting press releases to journalists.

What is a feature story? How does it differ from a hard news story?

A public relations organization is unlikely to hire someone who is not a strong social media writer.

You are a newly employed PR professional working at an agency in a major media market. Your manager asks you to write a press release for an office furniture brand you are promoting. Explain the elements you must consider before writing.

Employers consider the ability to write effectively for social media to be a(n) ______ skill.

Blogs are considered to be "long-form" web writing.

As PR tools, platforms, and technologies have evolved, the skill of writing has ______.

News releases and press releases are the same thing.

A media kit can promote a brand, person, or cause.

Organize a list of best practices for social media writing and briefly explain each one.