Exam 3: Ethics and the Law

Applying principles of ethics to the Chapter 3 case on Carlos Ghosn, the former chairman of Nissan, it is evident that ______.

When Kind Snack Bars battled the FDA in a deception case, they enlisted the help of ______.

When thinking about puffery and deception, it is important to remember that ______.

When we work to be honest and fair to all of our audiences, we are ______.

Libel may be either a spoken or printed falsehood.

What is the common theme in most deception cases?

The PRSA Code of Ethics is safe to follow because ______.

When in doubt about ethics, it is OK to deviate from the code.

You are a managing partner at a PR agency. You have just learned that one of your financial clients has committed a major ethical violation, so you must end the relationship. Your actions here need to be both ______ and ______.

Choose any major ethics case from Chapter 3 and judge the actions of the major players according to the PRSA Code of Ethics.

Based on your knowledge of the PR industry, what changes would you suggest for improvising the ethics coursework students take in university programs?

Recall a recent ethical dilemma you have faced at work or in a professional situation. What are some helpful questions you could ask yourself to deal with this dilemma?

What are a few of the potential ethics-related situations you may face as a PR professional, and how might you approach them?

If you find yourself in a work culture that does not promote ethical behavior, the best course of action is to ride it out and hope the employer changes.

If you are a young PR professional, one of the best ways to learn about ethics is to ______.

Explain what ethics are and how they apply to ethical conduct.

When taking on a controversial client, organization, or brand, one should remember that ______.

If you were asked by a client to promote their upcoming special event as "the greatest and most exciting event they will ever attend," you would call this ______.

As PR director with a pharmaceutical company, you are dealing with a major product recall related to consumer safety. A journalist wants to interview you about the issue. She says, "Don't worry. Everything you say will be off the record." What should you do?

What is the best word to describe the ethical responsibilities that PR professionals have for their brands and organizations?