Exam 14: Specializations

Public relations is defined and practiced differently in other countries.

When responding to a crisis, the use of denial, excuse, or justification ______.

Once you have learned the basic principles behind social media, you don't need to learn anything more.

Select a best practice for global public relations and show how you might use it while working in another country.

Learning about the significance of food at a business meeting in South Africa is an example of ______.

PR specialists who work with Congress to get legislation and bills passed are referred to as ______.

Some colleagues may say that they "know" social media, but ______ is what it's all about.

In crisis communication, it is considered a legitimate message strategy to attack the accuser.

As a crisis communicator, what are some possible message strategies you could use in a crisis situation?

What is most valuable about gaining awareness of global public relations?

Much of the work in entertainment PR involves fulfilling the role of ______.

What did Popeye's use of social media in its new chicken sandwich launch demonstrate?

The power of influencers is great, but not everyone can be an influencer.

Categorize the major expectations of an employer who hires you as a social media relations coordinator. How would the job differ from conventional media relations?

Reputation management is focused on working ______, while public relations is more focused on working ______.

Analyze the success of the U.S. Navy's Sailor VS influencer campaign. What could the U.S. Navy have done to make the campaign even more successful?

Much of the focus of entertainment PR is on media relations.

Ultimately, one should be more concerned with their reputation than their character.

The Nike reputation management case demonstrates that when a discrepancy arises between a company's words and its actions, the result is often ______.

In order to succeed in social media relations, we need to first understand its ______.